Text-to-Buy
How to build your own WineText Text-to-Buy software
See how Gary Vaynerchuk's WineText sells wine entirely over text, and learn how to build your own text-to-buy service.
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Blog
SMS marketing tips, product updates, and success stories.
SMS Marketing
SMS Marketing Statistics in 2026: Benchmarks, Revenue, and ROI Data for Ecommerce
Updated SMS marketing statistics for 2026 — revenue per message, conversion rates, and ROI benchmarks — plus text-to-buy performance data that challenges what most brands assume about the channel.
SMS Marketing
Email vs. SMS Marketing: Is There a Winner?
Email vs. SMS marketing compared: open rates, conversion, engagement, and cost. Learn when to use each channel and how they work together.
Text-to-Buy
When Should You Send Your Text-to-Buy Drops?
When's the best time to send a text-to-buy drop? Here's what actually matters — and it's not just about picking the right day.
Text-to-Buy
Text-to-Buy Meets Dropshipping with Shopify Collective
Combine Shopify Collective dropshipping with text-to-buy to run high-converting product drops — no inventory needed, no checkout friction.
SMS Marketing
SMS List Growth Tactics for Cigar Brands
Cigar brands can't run paid ads, so organic SMS list growth is everything. Here are proven tactics to build a high-value text list without paid media.
Ecommerce
A Quick Guide to Text Marketing for Ecommerce Businesses
A quick-start guide to SMS marketing for ecommerce brands. Learn why text outperforms email by 15x and how to launch your first campaign.
SMS Marketing
How to Use QR Codes to Grow Your Text Subscribers
Most QR codes send people to a web form. SMS-based QR codes start a text conversation instead — lower friction, higher conversion, and an instant path to automation.
Text-to-Buy
The Challenge of Inventory Management for Coffee Roasters
Coffee roasters are ditching the old "roast and hope" method for the smarter strategy of using text messages to sell coffees.
Text-to-Buy
Wake Up and Smell the Coffee: The Text-to-Buy Revolution
Text-to-Buy is changing the coffee game for both roasters and coffee lovers, making it super easy and fun to get your coffee fix with just a quick text.
Text-to-Buy
Tap, Text, Transaction: The Products Thriving with Text-to-Buy Programs
Learn the characteristics of products that over perform using text-to-buy campaigns.
Ecommerce
How to Set Up SMS Marketing for BigCommerce
Set up SMS marketing for your BigCommerce store. Learn how to choose a provider, build a compliant text list, and engage customers.
SMS Marketing
Growing Your Text List From Your Email Subscriber List
Boosting your SMS marketing is easier than you think - just convert your email subscribers into text message contacts with some smart strategies!
Product Updates
AudienceTap Raises $150k from TinySeed
AudienceTap raised $150K from TinySeed to accelerate its text-to-buy platform and help DTC brands sell products entirely over SMS.
Text-to-Buy
Text Marketers: Reduce Your Clicks, Increase Your Sales
Every click between a text message and a completed purchase is a chance to lose the sale. Here's how to eliminate them — or at least minimize the damage.
Text-to-Buy
The Anatomy of a Successful Text-Based Retail Business
What makes a text-based retail business thrive? Understand your audience, grow your text list, and master SMS-driven sales.
Text-to-Buy
6 Text-to-Buy Strategies for Ecommerce Brands
Six text-to-buy strategies that make shopping via text simple for customers — from product drops to flash sales and loyalty offers.
SMS Marketing
Keep Your Text List Subscribers Engaged
Keep text subscribers engaged with the right message frequency, valuable content, and responsive communication that drives results.
Ecommerce
How to Choose SMS Marketing Software For Retailers and Ecommerce Brands
Choose the right SMS marketing software for your retail or ecommerce brand. Compare ease of use, compliance, reply-to-buy, and analytics.
SMS Marketing
What To Do In The First 30 days of Your New SMS Text Marketing Program
Your first 30 days in SMS marketing are critical. Follow this week-by-week plan to grow your list, send your first campaigns, and build momentum.
SMS Marketing
10 Simple Tips for Writing Better SMS Campaign Copy
Enhance your SMS campaign with ten easy tips aimed at crafting clearer, more engaging, and action-driven text messages to better connect with your audience.
Text-to-Buy
Walmart Experiments with Shop By Text Program
Walmart launched a Shop by Text program, signaling that text-to-buy is going mainstream. Here is what it means for ecommerce brands of every size.
SMS Marketing
The Power of Segmentation in SMS (And Why You Need to Use It)
Most brands blast the same text to their entire list and wonder why revenue plateaus. Segmentation fixes that — here's how to do it right.
Product Updates
AudienceTap + ShipStation Integration
AudienceTap's ShipStation integration auto-syncs orders, updates tracking info, and texts customers their shipping details.
Text-to-Buy
Create Your Own Fellow Drops Text-to-Order Program
A breakdown of the technology behind Fellow Drops' text-to-order coffee program and how to build your own text-to-buy experience with AudienceTap.
Ecommerce
Get More Reviews with Text Marketing
Text messaging generates customer reviews by simply asking for them and delivering exceptional experiences.
Product Updates
We're Changing from TextRetailer to AudienceTap
TextRetailer is now AudienceTap. Learn why we rebranded, what it means for existing customers, and how the new name reflects our broader vision.
SMS Marketing
How to Effectively Use Automation in Text Marketing
Save time with automated texts: order notifications, appointment reminders, welcome messages, and reply-to-buy campaigns.
Product Updates
How to Integrate Text Marketing With Your Shopify Store
AudienceTap's integration with simplifies text marketing for Shopify store owners. The unique unique "text to buy" feature provides a new revenue channel.
Ecommerce
5 Marketing Trends and Predictions for 2022
Five marketing trends shaping the year: short-form video, owned audiences, social responsibility, VR/AR marketing, and shoppable content.
SMS Marketing
How to Provide Customer Support Via Text Messaging
Customers prefer text for support because it's fast and convenient. Here's how to offer responsive, personalized SMS support.
Text-to-Buy
Text-to-Buy: How WineText, Fellow Drops and Others Use It Successfully
See how WineText, Fellow Drops, and other brands use text-to-buy to sell products entirely over SMS with high conversion and repeat purchase rates.
Ecommerce
Tis the Season for Holiday Text Marketing
Holiday shopping drives 30%+ of annual ecommerce sales. Use these SMS marketing tips to run text campaigns that convert during the holiday season.
SMS Marketing
3 Strategies for Text Marketing Success
Three proven SMS marketing strategies to send the right message at the right time and turn your text list into a consistent revenue channel.
SMS Marketing
What is MMS Marketing and How Can You Use It?
MMS marketing lets you send images, videos, and audio to customers via text — a powerful way to capture attention and drive action.
SMS Marketing
How to Use Text Marketing for Small Business
Small businesses can benefit from text marketing by engaging with a targeted, responsive audience, delivering timely messages, and enjoying a high open rate.
SMS Marketing
8 Mistakes to Avoid for Better Text Marketing
Avoid these 8 common SMS marketing mistakes that hurt open rates, drive opt-outs, and waste credits. Practical tips to keep subscribers engaged.
Ecommerce
Psychological Pricing: A Guide for Text Marketers
Psychological pricing can be applied in text marketing to influence customer perceptions and boost sales.
Text-to-Buy
Subscription Fatigue: Why Reply to Buy is an Effective Alternative
Text-to-buy offers customers a convenient alternative to subscriptions, helping combat "subscription fatigue".
SMS Marketing
Toll-Free vs. Local Numbers vs. Shortcodes: A Guide for Text Marketers
A quick guide to help choose between toll-free numbers, local numbers, and shortcodes for text marketing.
Text-to-Buy
WineText for Coffee: Fellow Launches Text-to-Buy Program
Fellow, a popular coffee equipment brand, has launched Fellow Drops, a text-to-buy coffee service that offers exclusive, limited whole-bean coffees via SMS.
SMS Marketing
Conversational Commerce for Text Marketers
Conversational commerce allows brands to engage in personalized two-way conversations with customers.
Text-to-Buy
How SMS Marketing Can Boost Mobile Commerce
SMS marketing is a valuable tool for improving mobile commerce by reducing friction with "text to buy" technology
SMS Marketing
5 Rules for Effective Text Marketing
Five essential rules every SMS marketer should follow to boost open rates, drive sales, and keep subscribers happy with your text campaigns.
SMS Marketing
How to Get More Opt-ins For Your SMS Marketing Program
Grow your SMS opt-in rate with proven incentive strategies. Learn what offers, placements, and tactics drive the most text marketing subscribers.
Ecommerce
Why All Ecommerce Businesses Need an Owned Audience
Building an owned audience is vital for businesses to control messaging and avoid platform restrictions.
Text-to-Buy
“Why “Reply to Buy” is the Best Thing in Text Marketing”
Discover how Text-to-Buy can transform your text marketing campaigns and generate more revenue for your brand.