Send the right message to the right subscribers
Segment your list by order history, product preferences, custom fields, and behavior — then send targeted campaigns that drive real revenue. Every order is attributed to the exact message that caused it.
14-day free trial | No contract | 500 free messaging credits
Spring VIP Campaign
Sent 2 hours ago
Target Segment
Message Preview
🌸 Hey {{first_name}}! Spring drop is here — and VIPs get first access.
New Lavender Latte Blend, limited to 200 bags.
Reply YES to claim yours!
Performance
Delivered
1,248
99.2% rate
Replied
312
25% rate
Orders
287
23% conv.
Revenue
$6,888
$5.52 / msg
Trusted by leading DTC brands
Know your subscribers. Reach the right ones.
As your list grows, blasting everyone the same message stops working. AudienceTap lets you slice your audience by what they've bought, what they prefer, and who they are — so every campaign lands with the people most likely to act.
Order History
Segment by past purchases, order frequency, total spend, average order value, or last order date. Reach your best buyers or re-engage customers who haven't ordered in a while.
Customer Preferences
Segment on product preferences, flavor selections, size preferences, and variant choices. Send campaigns about products customers actually want.
Custom Fields
Define your own data fields and capture them during sign-up or through text conversations. Segment on anything that matters to your brand.
Profile & Behavior
Segment on sign-up source, location, referral status, engagement level, and more. Understand who your subscribers are and how they got there.
Every campaign type, one platform
From broadcast blasts to targeted re-engagement, AudienceTap handles the campaigns your brand needs to drive revenue through text.
Broadcast Campaigns
One-time sends to your full list or a targeted segment. Announce sales, share news, or drive traffic.
Targeted Sends
Reach specific segments with messages tailored to their behavior, preferences, or purchase history.
Drop Announcements
Alert your list about upcoming or live drops. Build anticipation and drive reply-to-buy conversions.
Promotional Campaigns
Sales, discounts, seasonal offers, and limited-time deals. Pair with segmentation to target the right audience.
Re-engagement
Win back inactive subscribers with targeted messaging. Identify who has gone quiet and bring them back.
Product Launches
Announce new products to the subscribers most likely to care — based on their purchase history and preferences.
Messages that feel more like an app than a text
RCS (Rich Communication Services) is the next generation of text messaging. Instead of plain text and links, your campaigns get interactive buttons, product images, carousels, and your brand identity right in the message thread — with automatic SMS fallback for every customer.
RCS is currently in development. Early access will be available to existing AudienceTap merchants first.
Interactive buttons
Customers tap to buy, browse, or respond — no typing required.
Rich media
Product images, carousels, and branded visuals right in the message thread.
Branded sender
Your logo and brand name displayed as the sender — not a random phone number.
SMS fallback
Every RCS message falls back to SMS automatically if the customer's device doesn't support it.
Know exactly what every campaign earned
Every campaign comes with clear performance metrics. Revenue is tied to the exact message — no last-click guessing, no shared attribution with email.
Delivery rate
Open rate
Click rate
Revenue generated
Conversion rate
Revenue per send
Questions about Campaigns & Segmentation
Segmentation
Segments are groups of subscribers filtered by conditions you define — like order history, custom fields, or sign-up source. You can create as many segments as you need, and they update automatically as subscriber data changes. When you send a campaign, you choose which segment to target.
Custom fields are data points you define for your brand — things like flavor preference, clothing size, or VIP tier. You can capture them through sign-up forms, text-based conversations (AudienceTap can ask questions and store the answers), or import them via CSV. Once captured, you can segment and personalize campaigns based on any custom field.
Yes. AudienceTap tracks order history at the product level through your Shopify integration. You can create segments like "bought Product X," "ordered from Category Y," or "hasn't purchased in 60 days" and target campaigns accordingly.
Campaigns
Yes. You can schedule any campaign to send at a specific date and time, or send it immediately. Scheduled campaigns can be edited or canceled anytime before the send window.
Every order placed through a campaign is tied directly to that specific message. There's no last-click guessing or shared attribution with email. If a customer replies to buy after receiving your campaign text, that revenue is attributed to the campaign — clearly and unambiguously.
There's no limit on the number of campaigns. You're only limited by your messaging credits. Each outbound message costs one credit, and inbound replies from customers are always free.
RCS Messaging
RCS (Rich Communication Services) is the next generation of text messaging. Instead of plain text, RCS supports interactive buttons, rich media, carousels, branded sender profiles, and read receipts — making messages feel more like a mobile app experience. Think of it as SMS with superpowers.
RCS is currently in development and coming soon. We're building it with automatic SMS fallback so every message reaches every customer, regardless of their device. Early access will be available to existing merchants first.
Ready to see if AudienceTap is right for you?
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