Sell curated drops over text
Your customers want first access to your latest designs and products. Give it to them in a text they can buy from instantly — no links, no carts, no checkout pages. AudienceTap turns your SMS list into a direct sales channel for product drops, reorders, and cart recovery.
14-day free trial | No contract | 500 free messaging credits
Sound familiar?
Crafts brands face unique challenges turning SMS into revenue. Here's what we hear most.
High SKU variety makes every drop complex
You curate dozens of designs, colorways, and product lines from multiple vendors. Email blasts can't convey urgency across that many SKUs, and customers miss the items they actually want.
Email can't drive urgency for drops
Your latest design just dropped — but the announcement email is sitting in a promotions tab. By the time customers see it, the drop has sold out. Morgan Julia Designs sells out drops within an hour over text.
Stale inventory needs fast liquidation
Slow-moving stock ties up cash and warehouse space. Traditional clearance emails get ignored, but a flash sale text to your most engaged buyers can move stale inventory in hours instead of weeks.
Three ways AudienceTap drives crafts revenue
Curated drops that sell out over text
Text your subscribers about a new design or product drop. They reply to claim their item. Payment is captured instantly — no links, no product pages, no checkout forms.
- Subscribers reply to claim — sold out management handles the rest
- Real-time inventory caps prevent overselling limited-edition items
- Foundation Disc Golf has placed 3,000+ orders through text drops
AI-timed reorders for favorites and consumables
Some products get used up — threads, kits, supplies. AudienceTap learns when each customer runs low and sends a reorder prompt before they need to go looking.
- Personalized timing per customer, per product — not a fixed schedule
- Customers reply to reorder in seconds, no app or login needed
- Build reorder habits that turn one-time buyers into repeat customers
Recover abandoned carts over text
When a customer abandons an order on your site, AudienceTap follows up with a text showing what they left behind. They reply to complete the purchase.
- Cart contents sent via text — customer replies to check out
- No link back to the same checkout that already failed
- Works alongside your existing Klaviyo or email recovery flows
Crafts & Specialty Goods on AudienceTap
$1.1M+
Revenue generated
1.8%
Conversion rate
vs 0.12% for traditional SMS
$1.09
Earned per text
vs $0.16 for SMS campaigns
19K
Orders placed
Crafts & Specialty Goods brands winning with AudienceTap
See how real crafts brands are driving revenue with Text-to-Buy.
Morgan Julia Designs
Needlepoint Designer and DTC Brand
2.10%
Conversion rate
$1.15
Earned per message
31.1x
ROI
How it works for crafts brands
Schedule your product drop
Pick the products, set your quantity caps, write the message, and schedule the send. Launch weekly drops, flash sales, or liquidation events whenever you need to.
Subscribers reply to purchase the offer
Your text list gets the drop announcement. Customers reply with a quantity or YES to claim. No links, no pages, no multi-step checkout.
Payment captured instantly
Card on file is charged the moment they reply. First-time buyers complete a one-time secure checkout, then buy by text from then on.
Order syncs to Shopify
Orders flow straight into Shopify for fulfillment. Inventory updates in real time. Data syncs to Klaviyo. Nothing to reconcile.
Grow your subscriber list
The bigger your text list, the bigger your drops sell. AudienceTap gives you the tools to turn every customer touchpoint into a subscriber.
Website signup forms
Branded popups and embedded forms on your site convert visitors into text subscribers. Trigger on exit intent, scroll depth, or time on page.
QR codes on packaging & inserts
Print QR codes on product packaging, shipping inserts, and event signage. Every order becomes a subscriber acquisition touchpoint.
Keyword opt-ins
Promote a simple keyword on social media, email footers, and at craft fairs or events. Text-based opt-in from any channel.
Works with your existing stack
AudienceTap runs on its own dedicated number — your existing Klaviyo or Postscript flows stay exactly as they are.
Questions about Text-to-Buy for Crafts & Specialty Goods
Product Drops & Flash Sales
You schedule a drop with products, quantity caps, and your message. When the text goes out, customers reply to claim. Inventory decrements in real time — when it's gone, latecomers get an automatic sold-out reply. Brands like Morgan Julia Designs consistently sell out drops within an hour.
Yes. Text drops are ideal for liquidation. Send a flash sale to your most engaged segment and move stale inventory in hours. Foundation Disc Golf uses text drops for both new releases and clearing out old stock.
AudienceTap supports product variants within the text conversation. Customers can select their preferred design, color, size, or option before purchase is confirmed.
Reorders & Repeat Purchases
AudienceTap tracks each customer's purchase history per product. For consumable items like craft supplies, threads, or kits, it learns their usage cadence and sends a personalized reorder text when they're likely running low.
Replenishment works best for supplies and consumables, but Text-to-Buy drops are the primary driver for curator brands. Most crafts and specialty goods brands see the biggest impact from weekly or bi-weekly drop campaigns.
Getting Started
No. AudienceTap layers on top of your current SMS program. Keep using Klaviyo, Postscript, or Attentive for promotional campaigns while AudienceTap handles drop transactions, reorders, and cart recovery.
Most brands are running their first drop within a week of onboarding. We offer free 1-on-1 concierge setup to get your products, payment, and Shopify integration configured.
Ready to see if AudienceTap is right for you?
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