Sell beauty products inside a text
New shade drop? Limited-edition collection? Let your customers claim it by replying to a text. AudienceTap turns your SMS list into a direct sales channel for product launches, shade-matched reorders, and abandoned cart recovery.
14-day free trial | No contract | 500 free messaging credits
Sound familiar?
Beauty brands face unique challenges turning SMS into revenue. Here's what we hear most.
Mobile checkout kills impulse buys
Your customer sees a new product launch on their phone, taps the link, and hits a multi-step checkout with shade selection, payment forms, and shipping fields. By the time they finish — if they finish — the impulse is gone.
Shade-specific reorders are hard to automate
Every customer has their shade, their formula, their go-to products. Generic replenishment emails don’t know if they need Foundation 3C or Lip Liner in Mauve. Imprecise reorder prompts feel impersonal.
Product launches get lost in the inbox
Limited-edition collections and new shade launches need urgency. But email open rates hover around 20%, and by the time a customer reads the announcement, the exclusive SKU may already be gone.
Three ways AudienceTap drives beauty revenue
Launch new collections over text
Drop a limited-edition palette or new skincare line directly to your text subscribers. They reply to claim their product — no links, no product pages, no checkout forms.
- Exclusive first access for text subscribers drives loyalty
- Real-time inventory management prevents overselling limited SKUs
- Customers claim by replying — impulse stays intact
AI-timed reorders for every routine
AudienceTap learns when each customer runs low on their specific products — foundation, serum, moisturizer — and sends a personalized reorder prompt before they’re empty.
- Personalized per customer, per product — not a fixed schedule
- Customers reorder their exact shade or formula by replying
- Build replenishment habits before introducing subscriptions
Recover abandoned beauty carts via text
When a customer abandons a skincare or makeup order, AudienceTap sends a follow-up text with their cart contents. They reply to complete the purchase without going back to checkout.
- Cart contents sent as a text — customer replies to buy
- No redirect to the same checkout that already failed
- Pairs with existing email and Klaviyo recovery flows
Why Text to Buy works for beauty brands
Beauty purchases are visual, impulsive, and personal. Text gives you the direct line to make the sale.
5.5%
Average conversion rate
vs 0.12% for link-based SMS campaigns
98%
SMS open rate
vs 15–25% for email campaigns
28x
Average ROI
across AudienceTap merchants
3 min
Average read time
vs 6 hours for email
How it works for beauty brands
Set up your product drop or collection launch
Pick the products, set inventory limits, write your message, and schedule the send. Launch a full collection or a single limited-edition shade.
Customers reply to claim their products
Your text list gets the announcement. Customers reply with a quantity or confirmation to purchase. No links, no forms, no waiting for a page to load.
Payment captured instantly
Card on file is charged when they reply. First-time buyers complete a one-time secure checkout with Apple Pay or card entry, then purchase by text from then on.
Order syncs to Shopify for fulfillment
Orders flow into Shopify automatically. Inventory updates in real time. Purchase data syncs to Klaviyo for segmentation and follow-up campaigns.
Grow your beauty subscriber list
Every new subscriber is a potential repeat buyer. AudienceTap gives you the tools to capture opt-ins across every customer touchpoint.
Website signup forms
Branded popups and embedded forms convert site visitors into text subscribers. Trigger on exit intent, scroll depth, or after add-to-cart.
QR codes on packaging
Add QR codes to boxes, inserts, and product packaging. Customers scan to join your text list — turning every shipment into a growth tool.
Keyword opt-ins
Promote a simple keyword on social media, email footers, and at events. "Text GLOW to 55555" makes opting in as easy as sending a text.
Works with your existing stack
AudienceTap runs on its own dedicated number — your existing Klaviyo or Postscript flows stay exactly as they are.
Questions about Text-to-Buy for Beauty & Cosmetics
Product Launches & Drops
Both. You can run a drop for a single limited-edition shade or launch multiple products in a collection. Customers choose their specific products during the text conversation.
AudienceTap supports product variants within the text conversation. Customers can select their shade, size, or formula preference before purchase is confirmed.
Reorders & Replenishment
AudienceTap tracks purchase history per customer per product. It learns the consumption cadence for each SKU and sends a reorder text when the customer is likely running low. Timing adapts as their purchasing pattern evolves.
Yes. Reorder prompts reference the specific product and variant the customer previously purchased. They reply to reorder the same product — no need to reselect their shade.
Getting Started
Yes. AudienceTap layers on top of your current SMS program. Keep using Klaviyo, Attentive, or Postscript for promotional campaigns while AudienceTap handles transactional purchasing, reorders, and cart recovery.
First-time purchases happen through a secure, branded checkout on your subdomain. Payment details are stored securely. After that, customers buy by replying to a text using their stored payment method.
Ready to see if AudienceTap is right for you?
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