AudienceTap vs Klaviyo

Looking for a Klaviyo SMS alternative?

You don't need to leave Klaviyo. You need to add a checkout.

Klaviyo is great at what it does — email flows, popups, segmentation, and promotional SMS. What it doesn't do is close the sale inside the text thread. AudienceTap layers on top of Klaviyo to turn SMS into an actual sales channel.

No contract | Carrier fees included

Why brands choose AudienceTap over Klaviyo

Layers on top — no rip and replace

Keep Klaviyo for email, popups, and SMS database management. AudienceTap runs on a separate number and handles text-to-buy drops, replenishment, and in-text purchasing. Our direct Klaviyo integration syncs subscriber data automatically.

SMS that closes the sale

Klaviyo SMS sends links to checkout pages. AudienceTap completes the entire purchase inside the text conversation. Customers reply to buy — no links, no carts, no redirect.

Attribution you can actually trust

Every AudienceTap order ties to the exact text that caused it. No multi-touch guesswork, no disputed attribution windows. The transaction IS the attribution.

Feature-by-feature comparison

A closer look at how AudienceTap and Klaviyo compare across the features that matter most.

Text-to-Buy Checkout
AudienceTap

AudienceTap

Customers purchase by replying to a text message. Payment captured instantly via card on file or secure branded checkout. Orders sync to Shopify automatically.

Klaviyo

No in-text purchasing. SMS messages link to checkout pages or product pages where customers complete a traditional cart-based flow.

AI Replenishment
AudienceTap

AudienceTap

AI learns each customer's consumption pattern per SKU and sends reorder prompts when they're likely running low. Customers reorder with a single reply.

Klaviyo

No automated replenishment. Brands can build manual flows based on time delays, but there is no per-customer or per-SKU consumption intelligence.

Drop & Limited Release Tools
AudienceTap

AudienceTap

Purpose-built drop tools: quantity caps, real-time inventory tracking, automatic sold-out messaging, and waitlists. Drops convert at 5.5% average.

Klaviyo

Can send promotional SMS about a drop, but the purchase requires clicking through to a product page. No inventory-aware messaging or sell-out management.

Attribution & Revenue Tracking
AudienceTap

AudienceTap

Every order is tied to the exact text that caused it. Revenue per text, conversion rate, and ROI tracked per campaign. Zero guesswork.

Klaviyo

Multi-touch attribution models with configurable windows. Revenue tracking across email and SMS. Attribution can be ambiguous when both channels touch the same customer.

Klaviyo Integration
Similar

AudienceTap

Direct native integration. Subscriber data syncs bidirectionally. Use Klaviyo popups for email and SMS capture, then AudienceTap handles text-to-buy flows on a separate number.

Klaviyo

N/A — this is Klaviyo.

Email Marketing
Klaviyo

AudienceTap

Not an email platform. Designed to work alongside Klaviyo (or any ESP) for email. Focuses exclusively on SMS commerce.

Klaviyo

Industry-leading email platform with advanced flows, templates, predictive analytics, and A/B testing. This is Klaviyo's core strength.

SMS Campaigns & Segmentation
Klaviyo

AudienceTap

Full campaign tools with segmentation, scheduling, and A/B testing. Segmentation based on purchase history, engagement, and custom fields.

Klaviyo

Advanced segmentation with 350+ integrations feeding behavioral data. Predictive analytics, flow branching, and enterprise-grade campaign tools.

Subscriber Growth Tools
Klaviyo

AudienceTap

QR codes, Text-to-Join keywords, embedded web forms, Shopify checkout integration, and popup tools. Direct Klaviyo integration syncs new subscribers automatically.

Klaviyo

Best-in-class popups and sign-up forms with advanced targeting, A/B testing, and multi-step flows. Checkout opt-in, embedded forms, and social integrations.

Pricing comparison

Klaviyo

Email + SMS starts at $35/month

  • Profile-based pricing — cost scales with active contacts
  • SMS credits purchased separately in bundles
  • Per-message carrier fees on top of credit costs
  • Advanced features require higher tiers

AudienceTap

Starts at $79/month

  • All text-to-buy features on every plan
  • Message credits and carrier fees included
  • No contracts — cancel anytime
  • Lower revenue share on transactions

Most brands already pay for Klaviyo and should keep it. AudienceTap adds a transactional SMS layer on top — and the revenue it generates ($2.01 per drop text) far exceeds the investment.

What Klaviyo and AudienceTap have in common

Both platforms share core SMS capabilities. The difference is what happens after the message is sent.

SMS campaigns

Both platforms let you send promotional text messages to segmented subscriber lists with scheduling and analytics.

Automated flows

Both offer automation triggers for events like welcome series and scheduled sends.

Shopify integration

Both integrate natively with Shopify for customer data, product information, and order tracking.

Compliance tools

Both platforms handle TCPA consent management, opt-out processing, and quiet hours enforcement.

Which platform is right for you?

Different tools serve different needs. Here is an honest look at who each platform is built for.

Klaviyo may be a better fit if you...

  • Brands that only need email and promotional SMS without in-text purchasing
  • Teams that want a single platform for email flows, popups, and SMS broadcasts
  • Companies focused on advanced behavioral segmentation and predictive analytics
  • Brands with no need for product drops, replenishment, or SMS-based checkout

AudienceTap is a better fit if you...

  • DTC brands already using Klaviyo that want to add a text-to-buy sales channel on top
  • Companies running product drops, limited releases, or weekly curated offerings over SMS
  • Brands selling consumable products who want AI-powered replenishment timing
  • Teams that need clear, direct attribution on every SMS-driven sale

I've been amazed at how many sales AudienceTap has brought into my business. Customers who used to come in once every couple of months are now buying each week.

Santo Roman

Proprietor, Rain City Wines

Text-to-buy is a game changer for us — its high conversion rates ensure our campaigns are not just effective, but also highly profitable.

Steve Hall

Co-Founder, Tinker Coffee Co.

The stickiness of our Fellow Drops program underscores how successful it is. Subscribers aren't just one-and-done. They keep coming back — buying 5, 10, or even 20 drops.

Erica Chenard

Director of Ecommerce, Fellow

5.5%

Avg conversion rate

46x higher than SMS campaigns

$2.01

Revenue per drop text

12x more than SMS campaigns

$18M+

Text-driven sales

generated for merchants

28x

Average ROI

across AudienceTap merchants

AudienceTap vs Klaviyo — FAQ

No. AudienceTap is designed to layer on top of Klaviyo. Keep Klaviyo for email marketing, popups, and SMS database management. AudienceTap runs on a separate dedicated number and handles text-to-buy drops, replenishment, and in-text purchasing. Our direct Klaviyo integration syncs subscriber data between both platforms automatically.

When a subscriber opts in through a Klaviyo popup and consents to SMS, that data flows directly into AudienceTap. You can use Klaviyo as your SMS subscriber database while AudienceTap powers the transactional text-to-buy program — drops, replenishment, and order bumps — on a separate number.

Klaviyo SMS is excellent for promotional messages and automated flows. What it cannot do is process a purchase inside the text thread. Every Klaviyo SMS requires a link to an external checkout page, which introduces friction and drops conversion rates. AudienceTap closes the sale in the conversation — customers reply to buy.

No. AudienceTap operates on a separate phone number dedicated to your text-to-buy program. Subscribers understand the difference — one number for promotional updates and one for purchasing. Many of our most successful merchants run both.

Traditional SMS campaigns (including Klaviyo) average around 0.12% conversion. AudienceTap Text-to-Buy drops average 5.5% conversion — 46 times higher — because the purchase happens inside the text thread with no checkout friction.

Ready to see if AudienceTap is right for you?

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