Sell coffee drops over text
Your customers want first access to your latest roast. Give it to them in a text they can buy from instantly — no links, no carts, no checkout pages. AudienceTap turns your SMS list into a direct sales channel for drops, reorders, and cart recovery.
14-day free trial | No contract | 500 free messaging credits
Trusted by leading coffee brands
Sound familiar?
Coffee brands face unique challenges turning SMS into revenue. Here's what we hear most.
Drop announcements get buried
Your latest single-origin just landed — but the announcement email is sitting in a promotions tab. By the time customers see it, the roast is gone or the urgency has faded.
Subscriptions don’t match how people drink coffee
Fixed delivery schedules leave bags piling up or customers running out early. Subscription churn hits 40%+ in the first 90 days because one size doesn’t fit every coffee drinker.
Checkout friction kills drop momentum
You text about a limited roast. Customers click the link, wait for the page to load, pick a grind size, enter payment — and 67% abandon the cart before finishing.
Three ways AudienceTap drives coffee revenue
Coffee drops that sell out in minutes
Text your subscribers about a new roast. They reply to claim their bag. Payment is captured instantly — no links, no product pages, no checkout forms.
- Subscribers reply to claim — sold out management handles the rest
- Real-time inventory caps prevent overselling limited roasts
- Weekly drops build a ritual your customers look forward to
AI-timed reorders matched to each drinker
Every customer drinks coffee at their own pace. AudienceTap learns when each person runs low and sends a reorder prompt before they’re empty.
- Personalized timing per customer, per roast — not a fixed schedule
- Customers reply to reorder in seconds, no app or login needed
- Build reorder habits naturally before introducing subscriptions
Recover abandoned coffee carts over text
When a customer abandons a coffee order on your site, AudienceTap follows up with a text showing what they left behind. They reply to complete the purchase.
- Cart contents sent via text — customer replies to check out
- No link back to the same checkout that already failed
- Works alongside your existing Klaviyo or email recovery flows
Coffee & Tea on AudienceTap
$13M+
Revenue generated
6.4%
Conversion rate
vs 0.12% for traditional SMS
$1.94
Earned per text
vs $0.16 for SMS campaigns
412K
Orders placed
Coffee & Tea brands winning with AudienceTap
See how real coffee brands are driving revenue with Text-to-Buy.
Fellow
Premium Coffee & Brewing Equipment
6.2%
Conversion rate
$1.94
Earned per message
32x
ROI
Tinker Coffee Co.
Specialty Coffee Roaster
8.11%
Conversion rate
$1.73
Earned per message
13.2x
ROI
How it works for coffee brands
Schedule your coffee drop
Pick the roast, set your quantity, write the message, and schedule the drop. You can launch weekly, bi-weekly, or whenever a new lot arrives.
Subscribers reply to claim their bag
Your text list gets the drop announcement. Customers reply with a quantity or YES to claim. No links, no pages, no grind-size dropdowns.
Payment captured instantly
Card on file is charged the moment they reply. First-time buyers complete a one-time secure checkout, then buy by text from then on.
Order syncs to Shopify
Orders flow straight into Shopify for fulfillment. Inventory updates in real time. Data syncs to Klaviyo. Nothing to reconcile.
Grow your coffee subscriber list
The bigger your text list, the bigger your drops sell. AudienceTap gives you the tools to turn every customer touchpoint into a subscriber.
Website signup forms
Branded popups and embedded forms on your site convert visitors into text subscribers. Trigger on exit intent, scroll depth, or time on page.
QR codes for packaging & retail
Print QR codes on bags, sleeves, and in-store signage. Customers scan to join your text list — turning every bag of coffee into a growth tool.
Keyword opt-ins
Promote a simple keyword (e.g., "Text COFFEE to 55555") on social media, email footers, and at events to drive opt-ins from any channel.
Works with your existing stack
AudienceTap runs on its own dedicated number — your existing Klaviyo or Postscript flows stay exactly as they are.
Questions about Text-to-Buy for Coffee & Tea
Coffee Drops
You schedule a drop with a product, quantity cap, and message. When the text goes out, customers reply to claim. Inventory decrements in real time — when it’s gone, latecomers get an automatic sold-out reply. Brands like Fellow and Tinker Coffee run weekly and bi-weekly drops this way.
Yes. You can set up drops with product variants. Customers select their preference as part of the text conversation before purchase is confirmed.
Coffee brands on AudienceTap average a 6.4% conversion rate on drop campaigns. Fellow Drops converts at 6.2%, Tinker Coffee Co. at 8.11% — compared to ~0.12% for traditional SMS campaigns with links.
Reorders & Subscriptions
AudienceTap tracks each customer’s purchase history per product. When it predicts they’re running low on their Ethiopian Blend or morning espresso, it sends a personalized reorder text. Timing adapts as their buying pattern evolves.
Many roasters use Text-to-Buy reorders as a bridge to subscriptions. Customers build a natural reorder habit first, and when a subscription is introduced later, churn drops because the consumption pattern is already established.
Getting Started
No. AudienceTap layers on top of your current SMS program. Keep using Klaviyo, Postscript, or Attentive for promotional campaigns while AudienceTap handles drop transactions and reorders.
Most coffee brands are running their first drop within a week of onboarding. We offer free 1-on-1 concierge setup to get your products, payment, and Shopify integration configured.
Ready to see if AudienceTap is right for you?
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