Looking for an Attentive alternative?
Attentive drives traffic. AudienceTap drives transactions.
Attentive is built for enterprise brands running mass promotional campaigns. AudienceTap is built for DTC brands that want to sell products inside the text conversation — no links, no carts, no checkout pages.
No contract | Usage-based pricing
Last updated
Why brands choose AudienceTap over Attentive
Sell inside the text thread
Attentive sends links to checkout pages. AudienceTap completes the entire sale inside the text conversation. Customers reply to buy — no redirects, no cart abandonment.
Transparent pricing from day one
Attentive requires a sales call to see pricing and typically locks brands into annual contracts. AudienceTap publishes pricing on the website with no contracts required.
Purpose-built for ecommerce transactions
AudienceTap was designed from the ground up to process orders over text — with Shopify sync, payment capture, inventory management, and AI-powered replenishment. Attentive is a broadcast tool that sends traffic elsewhere to convert.
Feature-by-feature comparison
A closer look at how AudienceTap and Attentive compare across the features that matter most.
Customers purchase by replying to a text message. Payment captured instantly via card on file or secure branded checkout. Orders sync to Shopify automatically.
No in-text purchasing. All messages link out to a separate checkout page where customers complete a traditional cart-based flow.
Published pricing starting at $99 /month. Usage-based per-message rates with carrier fees at cost. No annual contracts.
Custom enterprise pricing. Requires a sales call to receive a quote. Annual contracts standard. No public pricing.
AI learns each customer's consumption pattern per SKU and sends reorder prompts when they're likely running low. Customers reorder with a single reply.
No automated replenishment. Brands can schedule promotional sends manually, but there is no per-customer or per-SKU consumption intelligence.
Purpose-built drop tools: quantity caps, real-time inventory tracking, automatic sold-out messaging, and waitlists. Drops convert at 5.5% average.
Can send promotional texts about a drop, but the actual purchase requires clicking through to a product page. No inventory-aware messaging.
Every order is tied to the exact text that caused it. Revenue per text, conversion rate, and ROI tracked per campaign. No guesswork.
Multi-touch attribution models with revenue tracking. Reporting is comprehensive but attribution can be ambiguous across channels.
Full campaign tools with segmentation, scheduling, and A/B testing. Supports text, images, and video messages.
Enterprise-grade campaign engine with advanced segmentation, journey building, A/B testing, and high-volume send capabilities.
QR codes, Text-to-Join keywords, embedded web forms, Shopify checkout integration, and popup tools to grow your subscriber list.
Comprehensive sign-up tools including popups, landing pages, social integrations, and checkout-based opt-in. Strong enterprise onboarding support.
Native Shopify, Klaviyo, Stripe, Authorize.net, and Zapier integrations. Orders, customers, and products sync bidirectionally.
Extensive integration ecosystem including Shopify, Klaviyo, major ESPs, CDPs, and review platforms. Hundreds of pre-built integrations.
SMS-only platform. AudienceTap focuses exclusively on text messaging and text-to-buy commerce rather than spreading across multiple channels.
Full omnichannel platform with email marketing, SMS, and push notifications in a single tool. Unified subscriber profiles across all channels with coordinated journey orchestration.
Basic opt-in forms, embedded web forms, and QR code sign-up tools. No visual popup builder or gamified opt-in experiences.
Advanced visual popup builder with spin-to-win, multi-step forms, exit-intent triggers, and A/B testing. Enterprise-grade tools for maximizing on-site opt-in rates.
AudienceTap
Customers purchase by replying to a text message. Payment captured instantly via card on file or secure branded checkout. Orders sync to Shopify automatically.
Attentive
No in-text purchasing. All messages link out to a separate checkout page where customers complete a traditional cart-based flow.
AudienceTap
Published pricing starting at $99 /month. Usage-based per-message rates with carrier fees at cost. No annual contracts.
Attentive
Custom enterprise pricing. Requires a sales call to receive a quote. Annual contracts standard. No public pricing.
AudienceTap
AI learns each customer's consumption pattern per SKU and sends reorder prompts when they're likely running low. Customers reorder with a single reply.
Attentive
No automated replenishment. Brands can schedule promotional sends manually, but there is no per-customer or per-SKU consumption intelligence.
AudienceTap
Purpose-built drop tools: quantity caps, real-time inventory tracking, automatic sold-out messaging, and waitlists. Drops convert at 5.5% average.
Attentive
Can send promotional texts about a drop, but the actual purchase requires clicking through to a product page. No inventory-aware messaging.
AudienceTap
Every order is tied to the exact text that caused it. Revenue per text, conversion rate, and ROI tracked per campaign. No guesswork.
Attentive
Multi-touch attribution models with revenue tracking. Reporting is comprehensive but attribution can be ambiguous across channels.
AudienceTap
Full campaign tools with segmentation, scheduling, and A/B testing. Supports text, images, and video messages.
Attentive
Enterprise-grade campaign engine with advanced segmentation, journey building, A/B testing, and high-volume send capabilities.
AudienceTap
QR codes, Text-to-Join keywords, embedded web forms, Shopify checkout integration, and popup tools to grow your subscriber list.
Attentive
Comprehensive sign-up tools including popups, landing pages, social integrations, and checkout-based opt-in. Strong enterprise onboarding support.
AudienceTap
Native Shopify, Klaviyo, Stripe, Authorize.net, and Zapier integrations. Orders, customers, and products sync bidirectionally.
Attentive
Extensive integration ecosystem including Shopify, Klaviyo, major ESPs, CDPs, and review platforms. Hundreds of pre-built integrations.
AudienceTap
SMS-only platform. AudienceTap focuses exclusively on text messaging and text-to-buy commerce rather than spreading across multiple channels.
Attentive
Full omnichannel platform with email marketing, SMS, and push notifications in a single tool. Unified subscriber profiles across all channels with coordinated journey orchestration.
AudienceTap
Basic opt-in forms, embedded web forms, and QR code sign-up tools. No visual popup builder or gamified opt-in experiences.
Attentive
Advanced visual popup builder with spin-to-win, multi-step forms, exit-intent triggers, and A/B testing. Enterprise-grade tools for maximizing on-site opt-in rates.
Pricing comparison
Attentive
Custom enterprise pricing (not published)
- Requires a sales call to get a quote
- Annual contracts typically required
- Per-message fees on top of platform fee
- Minimum spend requirements common
AudienceTap
Starts at $99 /month
- Published pricing — no sales calls needed
- Per-message fees: $0.008 /SMS, $0.03 /MMS + carrier fees at cost
- No contracts — cancel anytime
Attentive is priced for enterprise brands with dedicated budgets. AudienceTap offers transparent, usage-based pricing for growing DTC brands — the same pricing model as Postscript, with Text-to-Buy included on every plan.
How much does Attentive cost?
Attentive does not publish pricing on its website. To get a quote, you need to book a demo call with their sales team. Based on publicly available information and industry reports, here's what to expect:
Attentive's pricing model is based on the number of messages sent per month, with tiered pricing that decreases per-message cost at higher volumes. Most brands report a platform fee starting around $300–$500 /month on top of per-message costs that range from $0.01–$0.025 per SMS and $0.02–$0.05 per MMS. Carrier fees are typically charged separately. Annual contracts are standard, and minimum commitments are common for enterprise tiers.
For a brand sending 50,000 messages per month, estimated Attentive costs range from $800–$1,500 /month depending on message mix (SMS vs MMS), contract terms, and add-on features. Enterprise brands with larger volumes negotiate custom rates.
AudienceTap's pricing is published on the pricing page with no sales call required. The model is straightforward and follows the same structure as platforms like Postscript: a monthly platform fee plus usage-based per-message rates. Starter plans begin at $99 /month with SMS at $0.008 and MMS at $0.03, plus carrier fees passed through at cost (~$0.003 /SMS, ~$0.008 /MMS). No annual contracts required, and every plan includes Text-to-Buy checkout, AI replenishment, drop tools, and abandoned cart recovery.
The key pricing difference goes beyond the monthly bill: Attentive charges you to send messages that link out to your website, where customers still need to complete a traditional checkout. AudienceTap's messages *are* the checkout — customers reply to purchase. This means higher conversion rates (5.5% vs 0.12%) and dramatically better revenue per message ($2.01 vs $0.16), which changes the ROI equation entirely.
What Attentive and AudienceTap have in common
Both platforms share core SMS capabilities. The difference is what happens after the message is sent.
SMS campaigns
Both platforms let you send promotional text messages to segmented subscriber lists with scheduling and analytics.
Automated flows
Both offer automation triggers for events like welcome series, abandoned browse, and win-back sequences.
Two-way messaging
Both support conversational texting where subscribers can reply and receive responses.
Compliance tools
Both platforms handle TCPA consent management, opt-out processing, and quiet hours enforcement.
Which platform is right for you?
Different tools serve different needs. Here is an honest look at who each platform is built for.
Attentive may be a better fit if you...
- Enterprise retail brands with 100K+ subscriber lists
- Teams that need a large integration ecosystem and dedicated account management
- Brands focused on high-volume promotional SMS without a need for in-text purchasing
- Companies with an existing Attentive contract and no ecommerce transaction needs via SMS
AudienceTap is a better fit if you...
- DTC ecommerce brands that want customers to buy directly inside text conversations
- Brands running limited-edition drops, weekly releases, or flash sales over SMS
- Companies selling consumable products who want AI-powered replenishment timing
- Growing brands that need transparent pricing without annual contracts or sales calls
“I've been amazed at how many sales AudienceTap has brought into my business. Customers who used to come in once every couple of months are now buying each week.”
“Text-to-buy is a game changer for us — its high conversion rates ensure our campaigns are not just effective, but also highly profitable.”
Steve Hall
Co-Founder, Tinker Coffee Co.
“The stickiness of our Fellow Drops program underscores how successful it is. Subscribers aren't just one-and-done. They keep coming back — buying 5, 10, or even 20 drops.”
Erica Chenard
Director of Ecommerce, Fellow
5.5%
Avg conversion rate
46x higher than SMS campaigns
$2.01
Revenue per drop text
12x more than SMS campaigns
$18M+
Text-driven sales
generated for merchants
28x
Average ROI
across AudienceTap merchants
AudienceTap vs Attentive — FAQ
Yes. AudienceTap runs on a separate dedicated number and handles transactional text-to-buy flows. You can keep Attentive for promotional campaigns while AudienceTap manages drops, replenishment, and in-text purchasing.
You can import your existing subscriber list into AudienceTap. Since AudienceTap operates on its own number, subscribers will opt in to receive transactional texts separately from your Attentive campaigns.
Traditional SMS campaigns (including Attentive) average around 0.12% conversion. AudienceTap Text-to-Buy drops average 5.5% conversion — 46 times higher — because the purchase happens inside the text thread with no checkout friction.
AudienceTap provides segmentation based on purchase history, engagement, and custom fields. Attentive offers more advanced behavioral segmentation for enterprise use cases. For most DTC brands, AudienceTap's segmentation covers what you need.
Yes. AudienceTap includes full TCPA compliance tools: consent tracking, double opt-in, automatic opt-out processing, and quiet hours. All subscriber communications follow carrier and regulatory guidelines.
Attentive does not publish pricing publicly. You need to book a sales call to get a quote. Based on industry reports, most brands pay a platform fee of $300–$500 /month plus per-message costs ($0.01–$0.025 per SMS, $0.02–$0.05 per MMS) plus carrier fees. Annual contracts and minimum commitments are standard. For a brand sending 50,000 messages per month, total costs typically range from $800–$1,500 /month.
It depends on what you need. Attentive is a strong choice for enterprise brands running high-volume promotional campaigns across SMS, email, and push. But if your goal is selling products over text — drops, replenishment, flash sales — you're paying enterprise pricing for a broadcast tool that still sends customers to a checkout page. AudienceTap starts at $99 /month and converts at 5.5% because the purchase happens inside the text thread.
AudienceTap starts at $99 /month with transparent, usage-based pricing — no contracts, no sales calls. Per-message rates plus carrier fees at cost. Unlike Attentive, every plan includes Text-to-Buy checkout, AI replenishment, drop tools, and abandoned cart recovery. The lower price point combined with higher conversion rates (5.5% vs 0.12%) means better ROI for DTC brands.
Related solutions
SMS Conversion
Most brands try to increase SMS conversion with better copy, bigger discounts, and more sends. Those are the smallest levers. The conversion rate is decided before you write a word — by who's on your list, whether the message matches their intent, and how much friction sits between "I want this" and "I own this." AudienceTap addresses all three: buyer-intent lists, behavioral segmentation, and text-to-buy checkout.
Linkless Selling
Every link in an SMS is a conversion leak. The page loads slowly, the checkout is clunky, and the customer who was ready to buy 3 seconds ago is now gone. AudienceTap removes the link entirely — the purchase happens inside the text conversation.
SMS Attribution
Klaviyo shows one revenue number. Google Analytics shows another. Attentive claims a third. When leadership asks "what's the actual ROI of SMS?" you can't give a straight answer. With text-to-buy, the transaction is the attribution — every dollar tied to the exact message that earned it.
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