Turn supplement buyers into repeat customers
Supplements are built for repeat purchasing — but most brands lose customers between bottles. AudienceTap sends AI-timed reorder prompts before customers run out, and lets them replenish by replying to a text.
14-day free trial | No contract | 500 free messaging credits
Sound familiar?
Supplements brands face unique challenges turning SMS into revenue. Here's what we hear most.
Reorder timing varies by customer
A 30-day supply lasts some customers 25 days, others 45. Fixed reorder emails miss the window entirely — arriving too early (ignored) or too late (they already bought from someone else).
Subscriptions churn before habits form
Subscribe-and-save asks for commitment before customers know their own rhythm. Product piles up on the counter or they run out between shipments. Subscription churn hits 40%+ in the first 90 days.
Switching costs are almost zero
When a customer finishes a bottle and you’re not there with a prompt, they see a competitor’s ad or walk past a shelf and buy something else. The window to capture the reorder is narrow.
Three ways AudienceTap drives supplements revenue
New formula drops via text
Launching a new formulation, seasonal flavor, or limited run? Text your subscribers and let them claim it with a reply. No product pages, no checkout friction.
- Subscribers get first access to new products via text
- Inventory caps prevent overselling limited production runs
- Build demand signals before committing to full production
AI-timed replenishment for every customer
AudienceTap learns each customer’s consumption pace per product. When their protein powder, vitamin D, or pre-workout is running low, a personalized reorder text arrives.
- Personalized timing per customer, per SKU — not a fixed 30-day cycle
- Customers reply to reorder — payment on file handles the rest
- Build natural reorder habits before introducing subscriptions
Recover abandoned supplement carts
When a customer abandons a supplement order at checkout, AudienceTap follows up with a text. They reply to complete the purchase without going back through the checkout flow.
- Cart contents delivered as a text — reply to buy
- No redirect to the same checkout that already lost them
- Works alongside existing email and Klaviyo recovery flows
Why Text to Buy works for supplement brands
Supplement purchases are cyclical and habitual. Reaching customers at the right moment with the right prompt drives repeat revenue.
5.5%
Average conversion rate
vs 0.12% for link-based SMS campaigns
98%
SMS open rate
vs 15–25% for email campaigns
28x
Average ROI
across AudienceTap merchants
$2.01
Revenue per text
vs $0.16 for traditional SMS
How it works for supplements brands
Customer makes a first purchase
Through your store, a drop, or a text — once a customer buys, AudienceTap starts learning their consumption pattern for that supplement.
AI learns when they need more
Our AI analyzes real purchase data per customer per SKU. Whether they go through protein powder in 3 weeks or 6, timing adapts to their actual usage.
A replenishment text arrives at the right moment
Before they run out, a personalized text asks if they’d like to reorder. "Running low on Vitamin D? Reply YES or a quantity."
They reply and it’s done
Card on file is charged. Order syncs to Shopify. Inventory updates. The customer gets a confirmation. No app, no login, no checkout page.
Grow your supplement subscriber list
More subscribers means more repeat buyers. AudienceTap makes it easy to capture opt-ins at every stage of the customer journey.
Website signup forms
Branded popups and embedded forms convert site visitors into text subscribers. Trigger on exit intent, post-purchase, or after browsing key products.
QR codes on bottles & packaging
Print QR codes on labels, inserts, and packaging. Every bottle becomes a subscriber acquisition tool — customers scan to join your reorder list.
Keyword opt-ins
Promote a keyword on social media, email footers, and at fitness events. Simple opt-in from any channel, no app download required.
Works with your existing stack
AudienceTap runs on its own dedicated number — your existing Klaviyo or Postscript flows stay exactly as they are.
Questions about Text-to-Buy for Supplements & Wellness
Replenishment & Reorders
AudienceTap tracks each customer’s purchase history per product. It learns their actual consumption cadence — which may differ from the "30-day supply" on the label — and sends a reorder text when they’re likely running low.
Many supplement brands use AudienceTap’s reorder prompts as a bridge to subscriptions. Customers build a natural reorder habit first. When a subscription is introduced later, churn drops because the consumption pattern is already established.
Yes. If a customer buys protein powder and a probiotic on different cycles, each product gets its own AI-timed reorder prompt. Timing is personalized per customer per SKU.
Getting Started
Yes. AudienceTap layers on top of your current SMS program. Keep using Klaviyo, Attentive, or Postscript for promotional campaigns while AudienceTap handles reorders, drops, and cart recovery.
No long-term contracts. AudienceTap offers a 14-day free trial with 500 free messaging credits. You can downgrade or cancel at any time.
Ready to see if AudienceTap is right for you?
Try a live demo on your phone
Enter your number to experience a Text-to-Buy flow firsthand.
Speak to an expert
Get a free 1-on-1 consultation with personalized setup recommendations for your brand.
