Sell out your next drop over text
Customers order & pay by replying to a message — no links & no carts needed. The conversation is the checkout.
for merchants
14-day free trial | No contract | 500 free messaging credits
Weekly Coffee Drop
Trusted by leading DTC brands
Link-based drops kill the momentum
You built the hype. You curated the product. Then you sent a link — and watched conversions die at checkout.
You text your list about a new product release and use a link
Hype is real. Your new product goes live and you blast the link to your SMS list. 98% open it — and then you send them somewhere else to buy.
98% open rate
Customers land on a product page and start filling out forms
Page load, variant selection, cart, shipping form, payment form. By the time they finish, the rush is over and doubt creeps in.
67% of mobile carts are abandoned
You send hundreds of texts — and get almost nothing back
Abandoned carts pile up, first-time buyers bounce at checkout forms, and the ROI on your SMS spend craters. You're paying per message to send people to a mobile checkout that most of them will never finish.
0.12% conversion rate for SMS campaigns
Industry benchmarks from Baymard Institute and 2026 Ecommerce Marketing Report.
What if the drop sold out inside the text thread?
Text-to-Buy Drops collapse the entire purchase into a single reply. Quantity, payment, and confirmation — handled right in the conversation.
Order alerts roll in. Inventory drops to zero. Customers buy in seconds — between meetings, standing in line, wherever they are — because replying to a text is all it takes.
Revenue per send
Email campaigns
$0.10
revenue per send
SMS campaigns
$0.16
revenue per send
Text-to-Buy Drops
$2.01
revenue per send
Conversion rate
Email campaigns
0.05%
conversion rate
SMS campaigns
0.12%
conversion rate
Text-to-Buy Drops
5.5%
conversion rate
Email & SMS benchmarks from 2026 Ecommerce Marketing Report. Text-to-Buy data based on AudienceTap merchant performance.
Every order is tied to the exact text that caused it — no last-click guessing, no double-counting with email.
Four steps to a sold-out drop.
Schedule your drop
Pick a product, set your quantity cap, write the message, and schedule the drop. You're live in minutes.
Customers reply to claim
Your audience gets the text and replies with a quantity or YES. No links. No pages. No carts. Just a reply.
Payment captured instantly
Card on file is charged the moment they reply. New customers complete a one-time secure checkout, then buy by text from then on.
Order syncs, inventory updates
Orders flow straight into Shopify. Inventory updates in real time. Data syncs to Klaviyo. Nothing to reconcile, nothing to clean up.
Every type of drop, one reply to buy
Whether it's a weekly release, a limited edition, or a flash sale — Text-to-Buy Drops turn hype into revenue without a checkout page.
Weekly & Recurring Drops
Build a rhythm your audience looks forward to. Weekly drops create predictable revenue and train customers to buy the moment the text arrives.
- Predictable revenue from a recurring drop cadence
- Customers anticipate and act fast each week
- Sell through new inventory before it sits
$2.01
Revenue per drop text
12x more than SMS campaigns ($0.16)
$18M+
Drop sales generated
revenue for merchants on AudienceTap
5.5%
Avg drop conversion rate
46x higher than SMS campaigns (0.12%)
28x
Return on investment
Average ROI across AudienceTap merchants
“The stickiness of our Fellow Drops program underscores how successful it is. Subscribers aren't just one-and-done. They keep coming back — buying 5, 10, or even 20 drops.”
What Text-to-Buy Drops look like in action
Coffee & Tea
Drop revenue on AudienceTap
$12,965,571
Drop texts sent
6,684,591
Earnings per text
$1.94
Orders placed
412,186
Drop conversion rate
6.4%
Wine & Spirits
Drop revenue on AudienceTap
$2,438,416
Drop texts sent
357,817
Earnings per text
$6.81
Orders placed
13,821
Drop conversion rate
3.9%
Crafts & Specialty Goods
Drop revenue on AudienceTap
$1,145,812
Drop texts sent
1,046,925
Earnings per text
$1.09
Orders placed
19,103
Drop conversion rate
1.8%
Drops that sync with your ecommerce stack
AudienceTap runs on its own dedicated number — your existing Klaviyo or Postscript flows stay exactly as they are. We handle drop transactions and fulfillment sync.
Your customers decide in seconds. The checkout should take seconds too.
No links. No cart. Just sold out.
Questions about Text-to-Buy Drops
Drops & Inventory
When you set up a drop, you choose how many units are available. As customers reply and claim items, inventory decrements in real time. Once it hits zero, latecomers get a "sold out" reply automatically.
Yes. Brands like Fellow and Tinker Coffee run weekly drops. You can schedule in advance, reuse templates, and build a rhythm your audience looks forward to.
Trust & Security
Yes. First-time purchases happen through a secure, branded checkout where payment details are collected and stored safely. After that, customers claim drops by replying to a text using their stored payment method.
They receive an automatic "sold out" message. You can optionally add them to a waitlist for the next drop, keeping them engaged for future releases.
Your Existing Stack
No. AudienceTap layers on top of your current SMS program. Keep using Klaviyo, Postscript, or Attentive for campaigns while AudienceTap handles drop transactions.
Shopify drops require customers to click a link, load a page, add to cart, and complete checkout. Text-to-Buy Drops collapse that entire flow into a single reply. Conversion rates are dramatically higher because the transaction happens instantly — our merchants average 5.5% vs. the typical checkout conversion.
Ready to see if AudienceTap is right for you?
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