Case Study

How Tinker Coffee Hits an 8.11% Conversion Rate with Bi-Weekly Text Drops

Tinker Coffee turned seasonal roasts and limited drops into a direct sales channel with AudienceTap — hitting an 8.11% conversion rate and 13.2x ROI on bi-weekly text campaigns.

8.11%

Conversion rate

vs ~1% traditional SMS

$1.73

Earned per message

vs $0.13 email average

13.2x

ROI

$45

Crown Series presale

sold via text

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Tinker Coffee Co. — specialty coffee roasting

About Tinker Coffee Co.

Specialty Coffee Roaster

Tinker Coffee Co. is an independent specialty coffee roaster focused on seasonal and limited-edition roasts. Known for sourcing exceptional single-origin coffees, Tinker built a loyal following of coffee enthusiasts eager for their latest releases. But reaching those customers at the right moment — and converting interest into purchases — was proving harder than it should have been.

Seasonal Roasts, Stale Sales Channels

Tinker Coffee’s seasonal and limited-edition releases needed urgency and reach — but their existing channels couldn’t deliver. Email engagement was declining, inventory planning for limited runs was guesswork, and there was no direct line to their most engaged customers.

Declining email engagement

Open rates were dropping and click-through to purchase was even worse. Limited-edition announcements were getting lost in crowded inboxes.

Inventory uncertainty

Without a direct demand signal, production quantities for seasonal roasts were a guessing game — leading to overstock or missed revenue from selling out too fast.

No direct audience connection

Tinker lacked a channel that matched the urgency of their drops. They needed a way to reach customers instantly and convert interest into purchases in the same moment.

Text-to-Buy for Seasonal Drops

Tinker Coffee adopted AudienceTap to build a dedicated text subscriber list and run bi-weekly campaigns around their seasonal roasts. Text-to-Buy let customers purchase directly from the text — no links, no carts, no lost momentum.

Built a text subscriber list

QR codes at the roastery, signup forms on the website, and social promotion grew a high-intent subscriber base from scratch.

Bi-weekly targeted campaigns

Seasonal roast announcements go out every two weeks, segmented by customer preferences — casual drinkers get different messaging than connoisseurs.

Text-to-Buy checkout

Customers reply to claim their coffee. Payment and order creation happen instantly inside the text conversation.

Inventory-aware selling

AudienceTap integrates with inventory systems so limited-edition drops stop selling when stock runs out — no overselling, no manual cutoffs.

From Presale Experiment to Core Sales Channel

What started as a presale boost became Tinker Coffee’s most effective direct-to-consumer sales channel.

8.11%

Conversion rate

vs ~0.07% email and ~1% traditional SMS

$1.73

Earned per message sent

vs $0.13 email and $0.06–$0.52 traditional SMS

13.2x

Return on investment

$45

Crown Series presale

premium drop sold via Text-to-Buy

“We did a presale for about two weeks ahead of time. And then right before the coffee was going to be roasted, we thought, let’s throw it on AudienceTap and try and bump that presale number up. And it worked out well!”
Steve Hall
Co-Founder, Tinker Coffee Co.