Abandoned Cart Recovery

Recover abandoned carts with a single text

When a customer abandons checkout, AudienceTap sends a text with their cart details. They complete the purchase by replying — no links, no redirects, no cart page. The conversation is the checkout.

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Trusted by leading DTC brands

Fellow DropsPull & Pour Coffee ClubBold Bean CoffeeCorvus CoffeeEquator Coffee

Cart recovery emails and SMS links don't recover carts

7 out of 10 shoppers abandon their cart. The industry's answer? Send them a link back to the same broken checkout. Here's how that plays out.

1

A customer abandons their cart on your site

They got distracted, hit unexpected shipping costs, or had second thoughts. Whatever the reason, 70% of carts end this way. The intent was there — the checkout killed it.

70% average cart abandonment rate

2

You send a recovery email — or an SMS with a link

Your abandoned cart flow fires. An email lands in a promotions tab. Maybe an SMS goes out with a link. Either way, you are asking the customer to go back to the same checkout that already failed once.

Recovery emails average a 1.5% conversion rate

3

The customer ignores it — or clicks and drops off again

Even if they open the message, you are sending them back through the same funnel. Same form fields, same friction, same result. The window of intent closes a little more with every hour.

Only 3.8% of cart recovery emails are even clicked

Industry benchmarks from Baymard Institute and 2026 Ecommerce Marketing Report.

A better way

What if abandoned carts recovered themselves inside a text conversation?

Instead of sending customers back to a checkout page, AudienceTap texts them their cart and lets them complete the purchase by replying. No links. No redirects. The sale closes in the conversation.

Your customer sees their cart, replies YES, and the order is placed — all before they put their phone down.

Recovery rate

Email recovery

1.5%

recovery rate

SMS with links

8-12%

recovery rate

AudienceTap

33%+

recovery rate

22x vs. email3x vs. SMS links

Customer experience

Email recovery

  1. 1Open email in promotions tab
  2. 2Click link to cart page
  3. 3Re-enter payment info
  4. 4Hope they finish this time

SMS with links

  1. 1Open text, tap link
  2. 2Wait for page to load
  3. 3Navigate back to checkout
  4. 4Complete the same form again

AudienceTap

  1. 1Open text, see their cart
  2. 2Reply YES
  3. 3Order confirmed

Email benchmarks from Klaviyo. SMS recovery benchmarks from industry reports. AudienceTap data based on merchant performance.

33%+cart recovery rate
98%text open rate
100%clear attribution
0links sent

Every recovered order is tied to the exact message that caused it — no last-click guessing, no double-counting with email.

Four steps to a recovered cart.

1

Cart is abandoned on your site

AudienceTap detects the abandoned checkout through your Shopify integration. Cart contents, quantities, and pricing are captured automatically.

2

Customer gets a text with their cart

Within your chosen window — 30 minutes to 1 hour — the customer receives a text showing exactly what they left behind. Item names, quantities, and total.

3

They reply to complete the purchase

The customer replies YES to check out. Card on file is charged instantly. New customers complete a one-time secure checkout, then buy by text from then on.

4

Order syncs, everyone moves on

The recovered order flows into Shopify. Inventory updates. Data syncs to Klaviyo. The customer gets a confirmation — all without visiting a single web page.

AI-Powered

Not just a recovery text. A shopping agent.

Most cart recovery tools send a static message with a link. AudienceTap goes further. Our AI shopping agent turns the recovery text into a two-way conversation where customers can ask questions, adjust their cart, and check out — all in the same thread.

Answer product questions

Sizing, ingredients, compatibility — the AI pulls from your product catalog to answer in real time.

Modify the cart in-thread

Customer wants to swap a color, add another item, or remove something? The AI handles it without leaving the conversation.

Personalized recommendations

Based on browsing history and cart contents, the agent suggests complementary products and upsells.

Complete checkout by reply

Once the customer is ready, they reply to confirm. Payment is captured, the order is placed, and it syncs to Shopify.

AI Shopping Agent

Cart recovery conversation

Hey Sarah! You left some items in your cart:

  • - Hydrating Face Cream ($42)
  • - Vitamin C Serum ($38)

Want to check out? Or I can answer any questions about these products.

Is the face cream good for sensitive skin?

The Hydrating Face Cream is fragrance-free and dermatologist tested — one of our best sellers for sensitive skin. Want to keep it in your cart?

Yes, and can you add the eye cream too?

Done! I've added the Revitalizing Eye Cream ($28) to your cart.

Updated total: $108

Reply YES to check out.

YES

Order confirmed!

You'll get a shipping notification soon.

SMS recovery tools still send links. We eliminated the link.

Other SMS recovery tools open a conversation — then send the customer back to a checkout page to finish. AudienceTap completes the entire transaction inside the text thread.

Link-Based SMS Recovery
  • Cart recovery message

    Text with a link to cart page

  • How the customer checks out

    Click link, load page, re-enter payment

  • AI conversation

    AI writes the initial message

  • Cart modifications

    Customer must go to site to change cart

  • Attribution

    Click-based, shared with email

  • Checkout experience

    Redirect to web checkout

AudienceTap
  • Cart recovery message

    Text with full cart details — no link needed

  • How the customer checks out

    Reply YES in the text thread

  • AI conversation

    AI shopping agent answers questions, modifies cart, recommends products

  • Cart modifications

    Customer updates cart by chatting in-thread

  • Attribution

    Direct — every order tied to the exact recovery text

  • Checkout experience

    Text-to-Buy checkout — no pages, no forms

33%+

Cart recovery rate

vs. 1.5% for email recovery

98%

Text open rate

vs. 15-25% for email

<3 min

Median response time

from recovery text to completed order

100%

Clear attribution

every order tied to the exact message

Cart recovery that syncs with your ecommerce stack

AudienceTap connects to Shopify for cart data and order sync, processes payments through Stripe, and pushes recovered-order data to Klaviyo. Your existing abandoned cart email flows stay exactly as they are.

ShopifyKlaviyoStripeZapier
Customer completing a purchase via text on her phone

The customer already chose your product once. The recovery message should make it effortless to say yes again.

No links. No cart page. Just recovered revenue.

Questions about Abandoned Cart Recovery

Cart Recovery

You control the timing. Most merchants send the first recovery text between 30 minutes and 1 hour after abandonment. AudienceTap lets you configure the delay and set follow-up sequences.

AudienceTap checks order status in real time through Shopify. If the customer has already completed their purchase via your website or an email flow, the recovery text is automatically suppressed.

AudienceTap layers on top of your existing recovery flows. Keep your Klaviyo or email-based abandoned cart sequences running — AudienceTap handles the text-based recovery channel separately, and both channels coordinate through Shopify order data to avoid duplicate messages.

AI Shopping Agent

The AI agent can answer product questions using your catalog data, add or remove items from the cart, suggest complementary products, apply discount codes, and guide the customer through checkout — all within the text conversation.

If the AI encounters a question outside its knowledge, it flags the conversation for your team to pick up. You always have visibility into active recovery conversations and can step in at any time.

Trust & Security

Yes. First-time text purchases happen through a secure, branded checkout where payment details are collected and stored safely. After that, customers complete purchases by replying to a text using their stored payment method — the same flow used by our Text-to-Buy Drops, which have processed over $18M in sales.

All payment processing goes through Stripe or Authorize.net. Card details are tokenized and never stored in plain text. The checkout experience meets the same PCI compliance standards as any major ecommerce platform.

Your Existing Stack

No. AudienceTap runs on its own dedicated phone number and layers on top of your current SMS program. Keep using Klaviyo, Postscript, or Attentive for campaigns while AudienceTap handles cart recovery transactions.

Through our Shopify integration. When a customer abandons checkout, Shopify notifies AudienceTap with the cart contents, customer contact info, and pricing. Setup takes minutes — no custom development required.

Ready to see if AudienceTap is right for you?

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