Looking for a Postscript alternative?
Postscript drives traffic. AudienceTap drives transactions.
Postscript is a strong SMS marketing platform for Shopify brands. But every message still sends a link to a checkout page. AudienceTap is the checkout — customers buy directly inside the text conversation.
No contract | Carrier fees included
Why brands choose AudienceTap over Postscript
The sale happens in the text thread
Postscript sends links to product pages and checkout flows. AudienceTap completes the entire purchase in the text conversation — customers reply with a quantity, payment is captured, and the order is placed.
46x higher conversion rate
Traditional link-based SMS campaigns convert at around 0.12%. AudienceTap Text-to-Buy drops convert at 5.5% average. Removing the redirect removes the drop-off.
AI replenishment built in
AudienceTap learns each customer's consumption pattern per SKU and sends reorder prompts at the right moment. Postscript offers automation triggers, but no per-customer consumption intelligence.
Feature-by-feature comparison
A closer look at how AudienceTap and Postscript compare across the features that matter most.
Customers purchase by replying to a text. Payment captured via stored card or secure branded checkout. Orders sync to Shopify automatically.
No in-text purchasing. All messages link to product pages or checkout URLs where customers complete a traditional cart-based flow.
AI learns each customer's consumption pattern per SKU and sends reorder prompts when they're likely running low. Customers reorder with a single reply.
No per-customer or per-SKU replenishment intelligence. Brands can build time-based flows, but timing is manual — not personalized to individual consumption.
Purpose-built drop tools: quantity caps, real-time inventory tracking, automatic sold-out messaging, and waitlists. Weekly drops to tens of thousands of subscribers that sell out in under an hour.
Can send promotional texts about a drop, but the actual purchase requires clicking through to a product page. No inventory-aware messaging or sell-out management.
Every order ties to the exact text that caused it. Revenue per text, conversion rate, and ROI tracked per campaign. The transaction IS the attribution.
Revenue attribution with configurable windows. Subscriber LTV tracking and campaign ROI reporting. Attribution can overlap with other channels.
Full campaign tools with segmentation by purchase history, engagement, and custom fields. Scheduling and A/B testing included.
Advanced campaign engine with 45+ segmentation filters, conditional splits, and AI-powered send-time optimization.
QR codes, Text-to-Join keywords, embedded web forms, Shopify checkout integration, and popup tools.
Popup editor, CashBack incentives, onsite opt-in tools, and checkout integrations. Postscript claims 3x faster list growth with their tools.
Native Shopify integration: products, inventory, customers, and orders sync bidirectionally. Stripe and Authorize.net for payment processing.
Deep Shopify integration built specifically for the Shopify ecosystem. Customer data, product catalog, and order history all accessible for segmentation and automation.
Automated flows for drops, replenishment reminders, abandoned cart recovery, post-purchase order bumps, and welcome sequences — all on every plan.
65+ automation trigger events for virtually any point in the customer journey. Flow branching, conditional logic, time-delay sequences, and Infinity Testing for multivariate automation. Requires Growth or Professional plan for full access.
No AI shopping assistant. AudienceTap focuses on brand-initiated drops and reorder flows rather than open-ended AI conversations.
Postscript Shopper is an AI-powered shopping assistant that responds to subscribers in under a minute, trained on your brand voice and product catalog. Drives 1.5x higher 30-day subscriber LTV among engaged users.
No built-in cashback or incentive system. Brands use standard promotional messaging and product drops to drive purchases.
Fondue CashBack lets brands offer high-value incentives where customers choose store credit or a prepaid card after purchase. Integrates via UTM links in any SMS campaign. Reported +31% list signups and +5% margin improvement.
Basic opt-in forms, embedded web forms, and QR code sign-up tools. No visual popup builder or gamified opt-in experiences.
Visual popup builder with spin-to-win, multi-step forms, exit-intent triggers, and A/B testing. Strong on-site conversion tools for growing subscriber lists.
AudienceTap
Customers purchase by replying to a text. Payment captured via stored card or secure branded checkout. Orders sync to Shopify automatically.
Postscript
No in-text purchasing. All messages link to product pages or checkout URLs where customers complete a traditional cart-based flow.
AudienceTap
AI learns each customer's consumption pattern per SKU and sends reorder prompts when they're likely running low. Customers reorder with a single reply.
Postscript
No per-customer or per-SKU replenishment intelligence. Brands can build time-based flows, but timing is manual — not personalized to individual consumption.
AudienceTap
Purpose-built drop tools: quantity caps, real-time inventory tracking, automatic sold-out messaging, and waitlists. Weekly drops to tens of thousands of subscribers that sell out in under an hour.
Postscript
Can send promotional texts about a drop, but the actual purchase requires clicking through to a product page. No inventory-aware messaging or sell-out management.
AudienceTap
Every order ties to the exact text that caused it. Revenue per text, conversion rate, and ROI tracked per campaign. The transaction IS the attribution.
Postscript
Revenue attribution with configurable windows. Subscriber LTV tracking and campaign ROI reporting. Attribution can overlap with other channels.
AudienceTap
Full campaign tools with segmentation by purchase history, engagement, and custom fields. Scheduling and A/B testing included.
Postscript
Advanced campaign engine with 45+ segmentation filters, conditional splits, and AI-powered send-time optimization.
AudienceTap
QR codes, Text-to-Join keywords, embedded web forms, Shopify checkout integration, and popup tools.
Postscript
Popup editor, CashBack incentives, onsite opt-in tools, and checkout integrations. Postscript claims 3x faster list growth with their tools.
AudienceTap
Native Shopify integration: products, inventory, customers, and orders sync bidirectionally. Stripe and Authorize.net for payment processing.
Postscript
Deep Shopify integration built specifically for the Shopify ecosystem. Customer data, product catalog, and order history all accessible for segmentation and automation.
AudienceTap
Automated flows for drops, replenishment reminders, abandoned cart recovery, post-purchase order bumps, and welcome sequences — all on every plan.
Postscript
65+ automation trigger events for virtually any point in the customer journey. Flow branching, conditional logic, time-delay sequences, and Infinity Testing for multivariate automation. Requires Growth or Professional plan for full access.
AudienceTap
No AI shopping assistant. AudienceTap focuses on brand-initiated drops and reorder flows rather than open-ended AI conversations.
Postscript
Postscript Shopper is an AI-powered shopping assistant that responds to subscribers in under a minute, trained on your brand voice and product catalog. Drives 1.5x higher 30-day subscriber LTV among engaged users.
AudienceTap
No built-in cashback or incentive system. Brands use standard promotional messaging and product drops to drive purchases.
Postscript
Fondue CashBack lets brands offer high-value incentives where customers choose store credit or a prepaid card after purchase. Integrates via UTM links in any SMS campaign. Reported +31% list signups and +5% margin improvement.
AudienceTap
Basic opt-in forms, embedded web forms, and QR code sign-up tools. No visual popup builder or gamified opt-in experiences.
Postscript
Visual popup builder with spin-to-win, multi-step forms, exit-intent triggers, and A/B testing. Strong on-site conversion tools for growing subscriber lists.
Pricing comparison
Postscript
Starts at $49/month minimum spend
- Per-message fees: $0.009/SMS + carrier fees
- Growth plan: $100/month platform fee with lower message rates
- Professional plan: $500/month platform fee
- Full feature access requires Growth or Professional tier
AudienceTap
Starts at $79/month
- All text-to-buy features on every plan
- Message credits and carrier fees included
- No contracts — cancel anytime
- Lower revenue share on transactions
Postscript's pricing grows quickly with volume — per-message fees plus carrier fees plus platform fees. AudienceTap bundles credits and carrier fees into one price, and the revenue per drop text ($2.01 average) delivers a clear return on investment.
What Postscript and AudienceTap have in common
Both platforms share core SMS capabilities. The difference is what happens after the message is sent.
SMS campaigns
Both platforms let you send promotional text messages to segmented subscriber lists with scheduling and performance analytics.
Automated flows
Both offer automation triggers for welcome series, post-purchase follow-up, and custom events.
Shopify integration
Both integrate deeply with Shopify for product data, customer information, and order tracking.
Compliance
Both platforms handle TCPA consent, opt-out processing, quiet hours, and carrier compliance.
Which platform is right for you?
Different tools serve different needs. Here is an honest look at who each platform is built for.
Postscript may be a better fit if you...
- Shopify brands focused on advanced SMS segmentation and campaign optimization
- Teams that want a large library of automation triggers and flow-building tools
- Brands that prioritize AI-powered send-time optimization and multivariate testing
- Companies that only need promotional SMS without in-text purchasing capability
AudienceTap is a better fit if you...
- DTC brands that want customers to buy directly inside the text conversation
- Companies running product drops, limited releases, or weekly curated offerings that sell out fast
- Brands selling consumable products who want AI-powered replenishment timing per customer
- Teams that need every SMS-driven sale tied to the exact message with zero attribution ambiguity
“I've been amazed at how many sales AudienceTap has brought into my business. Customers who used to come in once every couple of months are now buying each week.”
“Text-to-buy is a game changer for us — its high conversion rates ensure our campaigns are not just effective, but also highly profitable.”
Steve Hall
Co-Founder, Tinker Coffee Co.
“The stickiness of our Fellow Drops program underscores how successful it is. Subscribers aren't just one-and-done. They keep coming back — buying 5, 10, or even 20 drops.”
Erica Chenard
Director of Ecommerce, Fellow
5.5%
Avg conversion rate
46x higher than SMS campaigns
$2.01
Revenue per drop text
12x more than SMS campaigns
$18M+
Text-driven sales
generated for merchants
28x
Average ROI
across AudienceTap merchants
AudienceTap vs Postscript — FAQ
Yes. AudienceTap runs on a separate dedicated number and handles transactional text-to-buy flows. You can keep Postscript for promotional campaigns and automation while AudienceTap manages drops, replenishment, and in-text purchasing.
Postscript sends links to checkout pages, where typical SMS conversion rates are around 0.12%. AudienceTap Text-to-Buy drops average 5.5% conversion — 46 times higher — because the purchase happens inside the text thread with no checkout friction.
Postscript offers AI for campaign optimization, send-time testing, and conversational shopping. AudienceTap's AI is focused on a different problem: learning each customer's consumption pattern per SKU and timing reorder prompts for when they're likely running low. Both use AI — for different purposes.
Yes. AudienceTap integrates natively with Shopify — products, inventory, customers, and orders sync bidirectionally. Payment processing runs through your own Stripe or Authorize.net account. Orders appear in Shopify just like any other sale.
Both Postscript and AudienceTap support RCS (Rich Communication Services) with interactive messaging. AudienceTap includes automatic SMS fallback so every subscriber receives the message regardless of device support.
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