Sell allocations and releases over text
Wine club allocations and spirits releases need urgency. Give your members a text they can buy from instantly — no links, no checkout pages, no lost bottles. AudienceTap turns SMS into your most effective sales channel for allocations, reorders, and cart recovery.
14-day free trial | No contract | 500 free messaging credits
Featured wine merchant
Sound familiar?
Wine brands face unique challenges turning SMS into revenue. Here's what we hear most.
Allocation emails get lost
Your new vintage or allocation release is ready — but the email is sitting in a promotions tab. By the time members open it, bottles are claimed by the members who happened to see the email first.
Checkout friction costs you bottles
A member clicks the link, waits for the page to load, selects bottles, enters payment, confirms shipping — and 67% of mobile carts are abandoned before they finish. Limited inventory sold out while they were checking out.
Seasonal buying patterns are hard to capture
Holiday orders, summer rosé season, and special occasions create demand spikes that email can’t capture fast enough. By the time a promotional campaign runs, the moment has passed.
Three ways AudienceTap drives wine revenue
Allocation releases that sell out over text
Text your wine club about a new allocation or limited release. Members reply to claim their bottles. Payment is captured instantly — no links, no checkout pages.
- Members reply to claim — first come, first served with real-time inventory
- Allocation caps prevent overselling limited production runs
- Build anticipation with scheduled release cadences
AI-timed reorders for every palate
AudienceTap learns when each customer is ready for more — whether they go through a case in a month or a bottle lasts them weeks. Reorder prompts match real drinking pace.
- Personalized timing per customer, per wine — not a fixed schedule
- Customers reply to reorder their favorites by text
- Seasonal prompts surface the right wines at the right time
Recover abandoned wine carts over text
When a customer abandons a wine order at checkout, AudienceTap sends a follow-up text with their cart contents. They reply to complete the purchase without going back.
- Cart contents sent via text — customer replies to buy
- No redirect to the checkout that already lost them
- Works alongside existing email and Klaviyo recovery flows
Wine & Spirits on AudienceTap
$2.4M+
Revenue generated
3.9%
Conversion rate
vs 0.12% for traditional SMS
$6.81
Earned per text
vs $0.16 for SMS campaigns
14K
Orders placed
How it works for wine brands
Schedule your allocation release
Pick the wines, set quantity limits per SKU, write your message, and schedule the send. Launch allocation releases, new vintage announcements, or seasonal collections.
Members reply to claim their bottles
Your wine club gets the text. Members reply with a quantity or YES to claim. No links, no pages, no checkout forms to fill out.
Payment captured, order confirmed
Card on file is charged when they reply. First-time buyers complete a one-time secure checkout, then purchase by text from then on.
Order syncs and ships
Orders flow into Shopify for fulfillment. Inventory updates in real time. Purchase data syncs to Klaviyo for follow-up campaigns and member segmentation.
Built for alcohol compliance
Selling alcohol over text comes with real regulatory requirements. AudienceTap has navigated this process for multiple wine and spirits brands — so you don’t have to figure it out alone.
Carrier-verified age gates
We’ve completed the carrier verification process for alcohol brands, including the required age gate implementation. Your text program meets carrier compliance standards from day one.
Payments through Stripe
Alcohol purchases are processed through Stripe, which fully supports wine and spirits transactions. Stored payment methods enable frictionless reordering by text.
We handle the groundwork
Carrier approval, age verification flows, and payment setup for alcohol brands — we’ve done it before and we’ll walk you through every step during onboarding.
Grow your wine club text list
A bigger text list means bigger allocation sell-throughs. AudienceTap gives you the tools to turn every tasting room visit and bottle shipment into a subscriber.
Website signup forms
Branded popups and embedded forms convert site visitors into text subscribers. Trigger on exit intent, after wine club browsing, or post-purchase.
QR codes for tasting rooms & labels
Place QR codes on table tents, tasting menus, and bottle labels. Visitors scan to join your text list — capturing subscribers at peak interest.
Keyword opt-ins for events
Promote a keyword at tastings, dinners, and wine festivals. "Text RESERVE to 55555" drives opt-ins when enthusiasm is highest.
Works with your existing stack
AudienceTap runs on its own dedicated number — your existing Klaviyo or Postscript flows stay exactly as they are.
Questions about Text-to-Buy for Wine & Spirits
Allocations & Releases
You schedule a drop with your wines, quantity caps, and release message. When the text goes out, members reply to claim. Inventory decrements in real time — once it’s gone, latecomers get an automatic sold-out message.
Yes. You can set per-customer purchase limits for allocation releases, ensuring fair distribution across your wine club.
Wine and spirits brands on AudienceTap have generated $2.4M+ in revenue, with an average of $6.81 earned per text sent and a 3.9% conversion rate on campaigns.
Getting Started
No. AudienceTap layers on top of your current tools. Keep using your existing SMS platform for marketing campaigns while AudienceTap handles allocation transactions, reorders, and cart recovery.
We’ve gone through the carrier verification process for multiple wine and spirits brands, including age gate requirements. Payments are processed through Stripe. We handle the compliance groundwork so you can focus on selling.
Ready to see if AudienceTap is right for you?
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