Text-to-Buy
Text Marketers: Reduce Your Clicks, Increase Your Sales
Fewer clicks means more conversions. Learn how text marketers can streamline the mobile shopping experience to boost sales.
SMS Conversion
Stop sending links that nobody clicks
Your SMS open rates are great. Your click-through rates are decent. But checkout conversion? Terrible. The problem isn't your message — it's the link. AudienceTap removes the link entirely and lets customers buy inside the text.
14-day free trial | No contract | 500 free messaging credits
The problem
Links kill momentum
You craft the perfect SMS. The customer opens it instantly. They tap the link... and land on a checkout page that takes 3 seconds to load. By then, the impulse is gone.
0.12% average conversion
The industry average for SMS campaigns that send links to checkout pages is roughly 0.12%. That means 99.88% of people who receive the text don't complete a purchase.
Bigger discounts won't fix it
When conversion is low, the instinct is to offer a bigger discount. But the problem isn't the offer — it's the checkout. Customers are dropping off between the text and the purchase page, not because they don't want the product.
Remove the link. Close the sale in the text.
AudienceTap turns SMS from a traffic-driving channel into a direct sales channel. Customers purchase by replying to a text — no link, no redirect, no checkout page. The conversion happens where the attention already is.
1
Send a product text to your subscriber list
Announce a new drop, send a reorder prompt, or recover an abandoned cart. The text describes the product and invites the customer to reply to purchase.
2
Customers reply to buy
Instead of clicking a link, the customer replies with "YES" or a quantity. Their stored payment method is charged instantly. No product pages, no forms, no checkout flow.
3
Order syncs to Shopify
The order is created and synced to your Shopify store for fulfillment. Inventory updates in real time. Data flows to Klaviyo for segmentation.
4
Track direct, unambiguous revenue
Every order is tied to the exact text that generated it. No UTM parameters, no attribution models. You know exactly which message drove which sale.
5.5%
Text-to-buy conversion rate
46x higher than SMS links
$2.01
Revenue per text
12x more than SMS campaigns
0.12%
SMS link conversion rate
industry average
28x
Average ROI
across AudienceTap merchants
Features that make it work
Text-to-Buy
Customers purchase by replying to a text — no links or checkout pages.
Learn moreCampaigns & Segmentation
Target the right customers with the right products at the right time.
Learn moreAbandoned Cart Recovery
Recover abandoned carts over text — customers reply to complete the purchase.
Learn more“I've been amazed at how many sales AudienceTap has brought into my business! Customers who used to come in once every couple of months are now buying each week.”
Santo Roman
Proprietor, Rain City Wines
Frequently asked questions
No. AudienceTap layers on top of your existing SMS tools (Klaviyo, Attentive, Postscript). Your marketing platform handles promotional campaigns. AudienceTap handles the transactional layer — purchases, reorders, and cart recovery — on a separate number.
The average across AudienceTap merchants is 5.5%. Individual brands range from 3–8%+. Fellow Drops converts at 6.2%, Tinker Coffee at 8.6%. These rates are 46–71x higher than the 0.12% industry average for link-based SMS.
Every order placed through AudienceTap is directly tied to the specific text that generated it. There's no click tracking or attribution modeling — the customer replied to a message and an order was created. Direct, unambiguous attribution.
First-time buyers complete a secure, branded checkout on your subdomain (with Apple Pay and Google Pay). After that, purchases happen by reply with stored payment. The checkout is your brand — no third-party pages.
The system detects the issue before processing and sends a magic link that logs the customer into their profile. From there, they can update their card, confirm their shipping address, and complete the order through a mobile-friendly, secure checkout. Once resolved, all future purchases happen by text reply.
Yes. You choose which variants to include in a drop, and customers select their preferred variant — size, flavor, roast level — and specify quantity in a follow-up message. Text-to-buy is not limited to single-SKU products.
We recommend starting with at least 500 text-to-buy subscribers. At a 5.5% average conversion rate, that's roughly 27 orders per drop. A good starting benchmark is converting 10–15% of your email list into text-to-buy subscribers. Results scale with list size, and list growth is the primary focus during the first two months of a program.
Products in the $25–$75 range perform best because text-to-buy thrives on impulse-friendly purchases. Above $150, conversion can slow — but it depends on the audience and product. Brands selling premium products to an audience that expects and values them can still see strong results. The key is aligning the offer with the audience.
Ready to see if AudienceTap is right for you?
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