Sell out drops in minutes, not weeks

Any product with limited availability: weekly coffee roasts, monthly wine allocations, limited-edition blends, seasonal flavors, exclusive collaborations, and small-batch production runs. The key is scarcity or exclusivity.

First-time buyers complete a one-time secure checkout on your branded subdomain (with Apple Pay and Google Pay). After that, they purchase by replying to a text — their stored payment method handles the rest.

Yes. You can target drops to specific subscriber segments — VIP customers, first-time buyers, customers who purchased a specific product, or any custom segment. This lets you offer true exclusive access.

Real-time inventory management processes orders first-come-first-served. When inventory sells out, remaining replies receive an automatic sold-out notification. No overselling occurs.

Yes — and you can do more than just notify them. Rollover campaigns automatically offer customers who missed out an alternative product in the same text thread. Because the buying intent is already there, rollover campaigns convert at 37.2% and generate $16.02 per message. You can also segment those customers for future drops, giving your most eager buyers priority access next time.

Most brands start by promoting the text drop program to their existing email and SMS lists. What works even better: tease a specific upcoming product a day or two before the drop on social media and email, and make it exclusive to text subscribers. A concrete offer — "this product drops tomorrow, only for text subscribers" — drives more signups than a generic "join our VIP list."

Yes. Using segmentation, you can send the drop to VIP or early-access subscribers first and give them a 30-minute or hour-long head start before opening to the full list. This rewards your best customers with true exclusive access.

Fast. Typically 60–70% of orders come within the first hour. A reminder text 6 or 24 hours later captures additional sales. Most drops complete their sell-through far faster than a traditional website launch because there's no checkout friction slowing customers down.