Cart Recovery

Recover abandoned carts without sending them back to checkout

Traditional cart recovery sends a link to the same checkout that already failed. AudienceTap sends a text with the cart contents — the customer replies to buy. No redirect, no second chance at the same friction.

14-day free trial | No contract | 500 free messaging credits

The problem

Links go back to the same problem

Standard cart recovery emails and texts send a link to the checkout page — the same page the customer already abandoned. The friction that caused the drop-off is still there.

Email recovery is too slow

Cart recovery emails arrive hours later. By then, the customer has moved on, seen a competitor, or simply lost interest. The purchase moment has passed.

67% of carts are abandoned

Two-thirds of mobile shopping carts are abandoned before purchase. That's revenue you already earned the interest for — lost to checkout friction.

Complete the purchase inside a text message

When a customer abandons a cart on your site, AudienceTap sends a follow-up text with what they left behind. They reply to complete the purchase — no link back to checkout, no forms, no re-entering payment details.

1

Customer abandons a cart on your site

AudienceTap detects the abandoned cart through your Shopify integration. Cart contents, product details, and the customer's text-to-buy profile are matched.

2

A recovery text is sent with cart contents

The customer receives a text describing what they left behind — product name, quantity, and an invitation to complete the purchase by replying.

3

Customer replies to complete the purchase

Instead of clicking a link to re-enter checkout, the customer replies to the text. Their stored payment method is charged and the order is placed.

4

Order syncs to Shopify

The recovered order flows into Shopify for fulfillment. Revenue is attributed directly to the cart recovery text — clear, unambiguous attribution.

67%

Mobile carts abandoned

industry average

5.5%

Text-to-buy conversion rate

vs 0.12% for SMS links

98%

SMS open rate

vs 15–25% for email

3 min

SMS read time

vs 6 hours for email

Frequently asked questions

AudienceTap runs alongside your existing email and Klaviyo recovery flows. Text-based recovery is faster (SMS reaches customers in minutes vs hours for email) and converts higher (customers reply instead of clicking back to checkout). Many brands run both for maximum recovery.

Text-based cart recovery converts highest for existing AudienceTap subscribers with a stored payment method — they reply and the purchase is done. For first-time text buyers, the cart recovery text leads to a secure checkout that also sets up their text-to-buy profile for future purchases.

Recovery timing is configurable. Most brands send the recovery text within 30–60 minutes of abandonment — fast enough to catch the customer while intent is still warm, with enough delay to avoid messaging someone who was just briefly interrupted.

Yes. You control the text copy, timing, and which products trigger recovery flows. The message can reference specific cart contents and include personalized offers if desired.

AudienceTap recovers abandoned carts from Shopify as well as AudienceTap-based carts — for example, when a customer starts a text-to-buy checkout but doesn't complete it.

Yes. You can include discounts or incentives in the cart recovery message, and the discount is applied automatically when the customer replies to complete the purchase. No code entry needed.

Multi-item carts are fully supported. The recovery text includes the cart contents and the customer can complete the full order by replying — it's not limited to single-product carts.

No. Due to text message marketing regulations, cart recovery texts can only be sent to customers who are already AudienceTap text subscribers. This is why list growth is critical — the larger your text subscriber base, the more carts you can recover.

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