SMS Attribution

Prove SMS revenue without attribution models

Klaviyo shows one revenue number. Google Analytics shows another. Attentive claims a third. When leadership asks "what's the actual ROI of SMS?" you can't give a straight answer. With text-to-buy, the transaction is the attribution — every dollar tied to the exact message that earned it.

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The problem

Every tool reports different numbers

Klaviyo says SMS generated $50K last month. GA says $30K. Attentive claims $70K. The numbers don't agree because each tool uses different attribution windows, click models, and counting rules.

Attribution models are guesses

Last-click, first-click, linear, time-decay — every model gives a different answer to "what drove the sale?" None of them are provably correct. They're educated guesses dressed up as data.

Leadership questions every SMS investment

Without clear attribution, SMS budgets are the first to get scrutinized. You know texting drives revenue but you can't prove exactly how much. The CFO wants certainty, not attribution models.

The transaction is the attribution

AudienceTap doesn't model attribution — it eliminates the need for it. When a customer replies to a text and an order is created, the revenue is directly tied to that message. No UTM parameters, no click tracking, no attribution windows.

1

Send a campaign or drop to your subscriber list

A product announcement, reorder prompt, or cart recovery text goes out to your subscribers. Each campaign is tracked as a distinct revenue event.

2

Customers reply to purchase

Customers reply to the text to complete the purchase. Their stored payment method is charged. The order is created directly from the message — no links, no redirects, no browser sessions to track.

3

Revenue is tied directly to the message

Every order is connected to the specific campaign that generated it. There's no click path to model, no attribution window to configure, no cross-channel conflict. The customer replied to message X and order Y was created.

4

Campaign dashboard shows what each message earned

Revenue, conversion rate, and ROI per campaign — all directly attributed. Pull numbers for leadership, finance, or board reports with zero ambiguity.

$2.01

Revenue per text

directly attributed, not modeled

5.5%

Conversion rate

unambiguous — reply equals purchase

28x

Average ROI

across AudienceTap merchants

$18M+

Merchant sales tracked

every dollar tied to a specific message

Frequently asked questions

There is no attribution model. When a customer replies to a text and an order is created, the revenue is tied to that message. No UTM tracking, no cookie windows, no multi-touch modeling. The transaction itself is the proof.

Yes. AudienceTap tracks its own channel with direct attribution. For email, paid ads, and other channels, your existing tools still apply. AudienceTap revenue is additive and unambiguous — it doesn't conflict with your other attribution data.

Campaign-level dashboard showing revenue, conversion rate, AOV, and ROI per campaign. Data syncs to Shopify for order management and to Klaviyo for cross-channel segmentation.

You can show exact revenue per message, per campaign, with zero attribution ambiguity. The conversation shifts from "we think SMS drives revenue" to "this campaign generated $X in confirmed orders at Y% conversion." Finance teams trust direct transaction data.

Yes. All orders and campaign stats can be exported. AudienceTap also provides campaign-level analytics and overall program stats directly in the dashboard, so you can pull numbers for leadership reports, finance reviews, or your own BI tools.

That purchase is not counted as AudienceTap revenue. The platform only attributes orders that are completed through text-to-buy — actual reply-based purchases. This keeps the numbers clean and prevents the double-counting that plagues other tools.

Brands with a sizable subscriber list can be profitable from their very first campaign. A single drop can generate thousands in directly attributed revenue. There's no attribution window to wait for — the revenue is confirmed the moment a customer replies and the order is created.

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