
Wake Up and Smell the Coffee: The Text-to-Buy Revolution
Text-to-Buy is changing the coffee game for both roasters and coffee lovers, making it super easy and fun to get your coffee fix with just a quick text.

Subscriptions ask for commitment before customers know their own rhythm. Most churn within 90 days. AudienceTap drives repeat purchases through AI-timed reorder prompts and text-based purchasing — building natural habits without the subscription baggage.
14-day free trial | No contract | 500 free messaging credits
Subscribe-and-save asks customers to commit to a recurring delivery before they've figured out how often they actually use the product. Most aren't ready for that commitment on their first or second purchase.
Over 40% of DTC subscriptions churn in the first 90 days. Product piles up, timing feels wrong, and canceling a subscription is easier than adjusting it. The promise of recurring revenue rarely materializes.
Generic "time to reorder" emails arrive on fixed schedules, land in promotions tabs, and link to a checkout page. Open rates hover at 20% and conversion rates are a fraction of that.
AudienceTap drives repeat purchases by learning each customer's consumption pace and sending reorder prompts at the right moment — over text. Customers reorder by replying. No subscription, no login, no checkout page.
Through your store, a text drop, or any channel. Once they buy, AudienceTap begins tracking their consumption pattern for that product.
The system analyzes purchase history per customer per product. Whether they go through coffee in 10 days or supplements in 6 weeks, timing adapts to their actual usage.
A personalized text reaches them at the right moment: "Running low on your Ethiopian Blend? Reply YES to reorder." They reply and the purchase is complete.
After 3–5 natural reorders, customers have a proven cadence. That repeat revenue is already yours. And if you ever introduce a subscription, churn drops dramatically because the timing is proven, not guessed.
3x
More spend from text buyers
compared to average customers
5.5%
Text-to-buy conversion rate
vs 0.12% for SMS links
35.3x
ROI
Pull & Pour Coffee Club
$18M+
Merchant sales generated
on AudienceTap
“AudienceTap is the backbone of my monetization strategy. I've been able to transform my passion for coffee into a profitable venture that doesn't eat up my time.”
Andrew Pautler
Creator, Pull & Pour Coffee Club
Two fundamental differences: AI timing (prompts arrive when each customer actually needs more, not on a generic schedule) and text-based purchasing (customers reorder by replying to a text instead of navigating to a checkout page). The combination means higher response rates and higher conversion.
The opposite — it strengthens them. Brands that use AudienceTap reorders as a bridge to subscriptions see lower churn because customers have already proven their consumption pattern before committing to a subscription. The transition feels natural, not forced.
Consumable products that customers use up and reorder: coffee, supplements, wine, snacks, beauty products, pet food. Any product with a natural consumption cycle benefits from AI-timed reorder prompts.
AudienceTap runs on a separate number from your existing SMS platform. Klaviyo or Attentive handles promotional campaigns. AudienceTap handles transactional purchasing — reorders, drops, and cart recovery. Purchase data syncs to Klaviyo for segmentation.
Yes. Brands can attach loyalty credits, free shipping, discounts, or other incentives to replenishment drops. Some brands use incentives to encourage the first few reorders, then let the convenience of text-based purchasing carry the habit forward.
The system tracks consumption at the product and variant level, independently for each customer. If someone buys coffee and supplements, each product has its own reorder timing based on that customer's specific usage pattern. They'll receive separate prompts at the right time for each product.
Yes. Customers can reply to pause or delay their next reminder — for example, "remind me next week." This keeps the conversation going without pressure and gives the AI a signal to adjust future timing.
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