What is Zero-Click Commerce?

Zero-Click Commerce describes a purchasing experience where no clicks are required to complete a transaction. The customer doesn't click a link, tap a button on a webpage, or interact with any interface outside of the messaging conversation. The entire purchase — product selection, payment, and confirmation — happens through replies in a text thread.

The term distinguishes this model from traditional mobile commerce (which requires clicking through to a website), app-based commerce (which requires opening an app), and even some "conversational commerce" implementations that still rely on web links for payment. In true Zero-Click Commerce, the text conversation itself is the checkout.

Zero-Click Commerce is made possible by stored payment methods. After a customer's initial secure checkout, their payment details are saved. Every subsequent purchase is a reply — the platform handles payment capture, order creation, and fulfillment automatically.

A brand sends a product text to subscribers. The customer reads the message and replies to purchase. That's it. No clicks, no page loads, no forms.

Behind the scenes, the platform matches the customer's phone number to their stored profile, charges their payment method, creates an order in Shopify, updates inventory, and sends a confirmation text. All of this happens within seconds of the customer's reply.

The only "click" in the entire customer lifecycle is the first-time checkout, where a new buyer enters payment details once through a secure, branded page. After that initial setup, every future purchase is zero-click — a text reply is the only action required.

Every click is a conversion leak. Mobile page loads take 3+ seconds on average. Each form field is a drop-off point. By the time a customer navigates from a text message to a completed checkout, the urgency that prompted them to buy has often evaporated.

Zero-Click Commerce eliminates every one of these leaks. The customer goes from "I want this" to "I own this" in one reply. This is why text-to-buy campaigns convert at 5.5% while link-based SMS converts at 0.12% — a 46x difference driven entirely by removing friction.

For brands, Zero-Click Commerce also solves the trust problem. Customers are increasingly wary of clicking links in text messages due to SMS phishing. When no link is required, the trust barrier disappears entirely.