Blog

SMS marketing tips, product updates, and success stories.

How to build your own WineText Text-to-Buy software
Text-Based Retail

How to build your own WineText Text-to-Buy software

Dive into how Gary Vaynerchuck's WineText revolutionizes wine sales with its cutting-edge SMS marketing, and get valuable tips on creating your own text-to-order service.

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The Challenge of Inventory Management for Coffee Roasters
Text-Based Retail

The Challenge of Inventory Management for Coffee Roasters

Coffee roasters are ditching the old "roast and hope" method for the smarter strategy of using text messages to sell coffees.

Wake Up and Smell the Coffee: The Text-to-Buy Revolution
Product Updates

Wake Up and Smell the Coffee: The Text-to-Buy Revolution

Text-to-Buy is changing the coffee game for both roasters and coffee lovers, making it super easy and fun to get your coffee fix with just a quick text.

Tap, Text, Transaction: The Products Thriving with Text-to-Buy Programs
Text-Based Retail

Tap, Text, Transaction: The Products Thriving with Text-to-Buy Programs

Lean the characteristics of products that over perform using game-changing technology of Text-to-Buy campaigns.

How to Set Up SMS Marketing for BigCommerce
Product Updates

How to Set Up SMS Marketing for BigCommerce

Boost your BigCommerce store with SMS marketing! Learn the essentials of choosing the right provider, creating a compliant text list, and best practices for effective customer engagement.

Growing Your Text List From Your Email Subscriber List
Tips & Tricks

Growing Your Text List From Your Email Subscriber List

Boosting your SMS marketing is easier than you think - just convert your email subscribers into text message contacts with some smart strategies!

AudienceTap Raises $150k from TinySeed
Product Updates

AudienceTap Raises $150k from TinySeed

Funds will help AudienceTap redefine how consumers shop via text messages.

Text Marketers: Reduce Your Clicks, Increase Your Sales
Product Updates

Text Marketers: Reduce Your Clicks, Increase Your Sales

Discover how text marketers can boost sales by reducing customer clicks, focusing on strategies for a smoother, faster mobile shopping experience that enhances customer engagement and conversion.

The Anatomy of a Successful Text-Based Retail Business
Text-Based Retail

The Anatomy of a Successful Text-Based Retail Business

Dive into the essentials of a thriving text-based retail business: understanding your audience, growing a solid text list, and mastering the art of text marketing for a seamless, customer-friendly shopping experience.

6 Text-to-Buy Strategies for Ecommerce Brands
Text-Based Retail

6 Text-to-Buy Strategies for Ecommerce Brands

Boost your ecommerce brand with six effective text-to-buy strategies that make shopping via text messages simple and efficient for customers, enhancing their experience and your sales.

Keep Your Text List Subscribers Engaged
Text-Based Retail

Keep Your Text List Subscribers Engaged

Keep your text list subscribers constantly engaged with a mix of the right message frequency, valuable content, and responsive communication for a more impactful SMS marketing campaign.

How to Choose SMS Marketing Software For Retailers and Ecommerce Brands
Text-Based Retail

How to Choose SMS Marketing Software For Retailers and Ecommerce Brands

Select the best SMS marketing software for your retail or ecommerce brand by considering factors like ease of use, compliance, features like reply-to-buy, and analytics capabilities for a more effective text marketing approach.

What To Do In The First 30 days of Your New SMS Text Marketing Program
Tips & Tricks

What To Do In The First 30 days of Your New SMS Text Marketing Program

A simple guide to kickstart your SMS text marketing in the first 30 days of your program.

10 Simple Tips for Writing Better SMS Campaign Copy
Tips & Tricks

10 Simple Tips for Writing Better SMS Campaign Copy

Enhance your SMS campaign with ten easy tips aimed at crafting clearer, more engaging, and action-driven text messages to better connect with your audience.

Walmart Experiments with Shop By Text Program
Text-Based Retail

Walmart Experiments with Shop By Text Program

Walmart's new "Shop by Text" program introduces a convenient shopping experience.

Text Marketing in 2022: Key Data and Strategies to Know
SMS Marketing

Text Marketing in 2022: Key Data and Strategies to Know

Text marketing in 2022 is about smart engagement: using SMS to improve customer service, increase website traffic, strengthen loyalty, and streamline sales with innovative features like Text-to-Buy.

The Power of Segmentation in SMS (And Why You Need to Use It)
Product Updates

The Power of Segmentation in SMS (And Why You Need to Use It)

Segmentation in marketing benefits by improving message effectiveness, ROI, customer targeting, niche discovery, message clarity, and brand loyalty.

AudienceTap + ShipStation Integration
Product Updates

AudienceTap + ShipStation Integration

AudienceTap has introduced a direct integration with ShipStation, simplifying order processing and shipping with automatic syncing and customer text notifications.

Create Your Own Fellow Drops Text-to-Order Program
Product Updates

Create Your Own Fellow Drops Text-to-Order Program

Learn how to build your own text-to-buy system like Fellow Drops

Get More Reviews with Text Marketing
Ecommerce

Get More Reviews with Text Marketing

Text messaging generates customer reviews by simply asking for them and delivering exceptional experiences.

We're Changing from TextRetailer to AudienceTap
Product Updates

We're Changing from TextRetailer to AudienceTap

TextRetailer is changing its name to AudienceTap. Same company, same team, same product — new name!

How to Effectively Use Automation in Text Marketing
Product Updates

How to Effectively Use Automation in Text Marketing

Automated text messages save time for businesses by efficiently engaging customers with examples like order notifications, appointment reminders, and sales texts.

How to Integrate Text Marketing With Your Shopify Store
Text-Based Retail

How to Integrate Text Marketing With Your Shopify Store

AudienceTap's integration with simplifies text marketing for Shopify store owners. The unique unique "text to buy" feature provides a new revenue channel.

5 Marketing Trends and Predictions for 2022
Ecommerce

5 Marketing Trends and Predictions for 2022

In 2022, marketing trends include the growth of short-form video, the need for owned audiences, a focus on social responsibility, the rise of VR and AR marketing, and the prevalence of shoppable content.

How to Provide Customer Support Via Text Messaging
SMS Marketing

How to Provide Customer Support Via Text Messaging

Text messaging is a preferred communication channel for customers, offering quick and convenient support, but businesses must ensure responsiveness and personalization to succeed.

Text-to-Buy: How WineText, Fellow Drops and Others Use It Successfully
Text-Based Retail

Text-to-Buy: How WineText, Fellow Drops and Others Use It Successfully

Text-only shopping experiences offer simplicity, exclusivity, and convenience to customers.

How to Use QR Codes to Grow Your Text Subscribers
Product Updates

How to Use QR Codes to Grow Your Text Subscribers

QR codes simplify text marketing subscription, providing a convenient "scan and subscribe" method, engagement opportunities, and barrier-free sign-up process.

Tis the Season for Holiday Text Marketing
Ecommerce

Tis the Season for Holiday Text Marketing

Prepare your business for the holiday season with these text marketing tips.

3 Strategies for Text Marketing Success
SMS Marketing

3 Strategies for Text Marketing Success

Improve your text marketing with three simple strategies.

What is MMS Marketing and How Can You Use It?
SMS Marketing

What is MMS Marketing and How Can You Use It?

MMS marketing lets you send visually-compelling messages with images, videos, and audio files to customers, making it an effective way to capture their attention

How to Use Text Marketing for Small Business
SMS Marketing

How to Use Text Marketing for Small Business

Small businesses can benefit from text marketing by engaging with a targeted, responsive audience, delivering timely messages, and enjoying a high open rate.

8 Mistakes to Avoid for Better Text Marketing
SMS Marketing

8 Mistakes to Avoid for Better Text Marketing

Ensure your texts offer value and engage customers effectively by avoiding these mistakes.

Psychological Pricing: A Guide for Text Marketers
Ecommerce

Psychological Pricing: A Guide for Text Marketers

Psychological pricing can be applied in text marketing to influence customer perceptions and boost sales.

Subscription Fatigue: Why Reply to Buy is an Effective Alternative
Text-Based Retail

Subscription Fatigue: Why Reply to Buy is an Effective Alternative

Text-to-buy offers customers a convenient alternative to subscriptions, helping combat "subscription fatigue".

Toll-Free vs. Local Numbers vs. Shortcodes: A Guide for Text Marketers
SMS Marketing

Toll-Free vs. Local Numbers vs. Shortcodes: A Guide for Text Marketers

A quick guide to help choose between toll-free numbers, local numbers, and shortcodes for text marketing.

WineText for Coffee: Fellow Launches Text-to-Buy Program
Text-Based Retail

WineText for Coffee: Fellow Launches Text-to-Buy Program

Fellow, a popular coffee equipment brand, has launched Fellow Drops, a text-to-buy coffee service that offers exclusive, limited whole-bean coffees via SMS.

Conversational Commerce for Text Marketers
SMS Marketing

Conversational Commerce for Text Marketers

Conversational commerce allows brands to engage in personalized two-way conversations with customers.

How SMS Marketing Can Boost Mobile Commerce
Mobile Commerce

How SMS Marketing Can Boost Mobile Commerce

SMS marketing is a valuable tool for improving mobile commerce by reducing friction with "text to buy" technology

5 Rules for Effective Text Marketing
SMS Marketing

5 Rules for Effective Text Marketing

Follow these five rules for a more effective SMS marketing strategy

How to Get More Opt-ins For Your SMS Marketing Program
SMS Marketing

How to Get More Opt-ins For Your SMS Marketing Program

Incentive are the key to growing your text list quickly.

AudienceTap Updates [June 2021]
Product Updates

AudienceTap Updates [June 2021]

A summary of updates made in June 2021 to the AudienceTap platform

Why All Ecommerce Businesses Need an Owned Audience
Ecommerce

Why All Ecommerce Businesses Need an Owned Audience

Building an owned audience is vital for businesses to control messaging and avoid platform restrictions.

Email vs. SMS Marketing: Is There a Winner?
Product Updates

Email vs. SMS Marketing: Is There a Winner?

Dive into the debate on which channel is superior: email or text marketing.

Why “Reply to Buy” is the Best Thing in Text Marketing
Product Updates

Why “Reply to Buy” is the Best Thing in Text Marketing

Discover how Text-to-Buy can transform your text marketing campaigns and generate more revenue for your brand.

A Quick Guide to Text Marketing for Ecommerce Businesses
Ecommerce

A Quick Guide to Text Marketing for Ecommerce Businesses

Discover why text marketing is becoming a game-changer for ecommerce brands in 2021.