Knowledge Center
Creators: Getting Started
Getting Started with Lead Flows

Understanding Lead Magnets

July 8, 2024

Table of contents


Use Lead Magnets to Build Your List & Connect with Your Audience

Live Events

Speakers and authors use lead magnets at live events to collect audience information seamlessly through QR codes and Textwords. Online forms and landing pages can also trigger lead magnets, initiating sales funnels. These lead magnets often include free resources like workbooks or tips, delivered immediately upon capturing audience information to build trust and start the sales funnel process.

After the initial engagement, speakers use drip sequences to upsell, beginning with confirmation messages and providing additional value before offering exclusive deals available only during the event.

Automation & Personalization

To streamline data collection, systems check for existing data to avoid redundant information requests, ensuring a smooth user experience. Only essential information is captured initially, with additional data requested as needed (e.g,. Email address, names). Automated drip sequences follow up after delivering the lead magnet, sending personalized messages that reinforce the speaker’s content and offer additional value. Timing can vary, from immediate follow-ups to delayed messages with special offers, extending engagement beyond the event and maintaining audience interest.

Maximizing Effectiveness

Real-time interactions during the talk, like immediate follow-up texts, enhance engagement, and QuickCart links for instant purchases boost sales on the spot. The 80-20 rule in content delivery—80% valuable content and 20% promotional material—ensures the audience feels valued and not just targeted for sales. Continuous automated communication nurtures leads long after the event, with effective use of lead magnets significantly enhancing audience conversion rates.

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