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TextWords

TextWord Setup Guide

Updated
July 2, 2024

Table of contents

Tip:
  1. Log in to Your Account
    • Access the platform and log in with your credentials.
  2. Navigate to the Grow Section
    • Select TextWords.
  3. Create a New Text Word
    • “Add New TextWord.”
  4. Enter Your Desired Keyword
    • Input your desired keyword (e.g., "espresso"). Ensure it is available by checking the system prompt. If the keyword is taken, you’ll need to choose a different one.
  5. Select the Phone Number to Assign
    • Choose whether to tie this keyword to your 10-digit toll-free number or a short code number.
      • Short Code Number: Ideal for easy-to-remember numbers, often used for lead capture at events.
      • Toll-Free Number: More commonly used for interaction with your existing customers and providing a more customized experience. More interactivity.

 

Toll Free Numbers - Used for interacting with current customers

6. Add Tags

  • Used track and target them with future campaigns.

7. Fill out the required "Send compliance message"

  • Inform customers about how many times per month or week they will be receiving texts from you
  • Check off the box to only send message once per subscriber. If the subscriber has already received a compliance message, it will not be sent again when they text this code or scan the QR code.

8. Optional Age Gate Verification Section - useful for alcohol brands

  • Require a minimum age for users to receive your texts. The instructions "Reply with your birthdate in the MM/DD/YYYY format." will be added automatically to the end of your message.

 

 6. Send Auto Text Message

  • Set up what happens when someone texts your keyword:
    • Craft an automatic response that users receive upon texting the keyword (e.g., “Thank you for joining our espresso program!”).

10. Post Enrollment Actions

  • Enroll the new subscribers in message flows, like a welcome flow if you've already created this in the automations - message flow section.
  • Send Automated text-to-buy campaigns immediately after users join the list.
  • Send an Automated Quick Cart.

11. Promote Your Text Word

  • Use your marketing campaigns to inform your audience about the new text word. For example, you might send a message like “Text ‘espresso’ to [your toll-free number] to join our exclusive espresso offers!”

Short Code Numbers - Used for Lead Capture

6. Send a welcome text

  • Add an initial automation action of sending a text thanking the subscriber for joining your program and what to expect.

7. Capture more customer data

  • Add Automation action to capture names, email addresses.
  • Send reminder texts when subscriber hasn't responded.

 8. Ask new subscribers to join your text list

  • Opt in method decision
    • Double opt in (Requires confirmation by subscriber)
    • Single opt in (Instantly add subscriber without confirmation)
  • Fill out the required "Send compliance message"
    • Inform customers about how many times per month or week they will be receiving texts from you
    • Check off the box to only send message once per subscriber. If the subscriber has already received a compliance message, it will not be sent again.
  • Send Auto Text message when someone completes opt-in process or send them a welcome or message flow.

 View here for a full list of automation actions when someone texts your Shortcode number!

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