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A successful lead magnet flow involves capturing leads through a combination of QR codes, text words, and online forms, delivering immediate value, and following up with personalized, timed messages.

Tips & Tricks

  • Stage Integration:
    • Mention the lead magnet during live talks.
    • Provide clear instructions on how to access the lead magnet (ie: Text your shortcode number or scan QR Code).
  • Timed Follow-ups:
    • Utilize timed follow-up messages to maintain engagement.
    • Example: Send an upsell offer five minutes after the initial interaction and a reminder the next day.
  • QuickCart Links:
    • Use quick cart links for immediate purchases, especially for exclusive event-only offers.
  • Extend Engagement:
    • Continue the conversation post-event with extended drip sequences through message flows.
    • Provide additional value and reminders of offers.
  • 80-20 Rule:
    • Deliver 80% value and content, with only 20% focused on selling or upselling.

Things to Look Out For

  • Information Overload:
    • Be mindful of delivering too much information during live talks.
    • Capture details for follow-up to prevent overwhelming the audience.
  • Automation Quality:
    • Ensure the automation system correctly filters and processes information.
    • Avoid redundant or incorrect messages.
  • Audience Engagement:
    • Monitor engagement levels with the lead magnet process.
    • Adjust the approach based on response rates and feedback.

By integrating these practices into live events & ensuring high-quality automation, creators can effectively engage their audience and drive conversions.

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