Knowledge Center

Understanding Text-To-Buy Campaigns

July 8, 2024

Table of contents


What Are Text-to-Buy Campaigns?

AudienceTap's "Text-to-Buy" solution enables businesses to facilitate purchases via SMS. Customers can buy products by replying to texts, leveraging features like QuickCarts, automated drip campaigns, and integrations with Shopify, BigCommerce, and Stripe. This service enhances conversion rates, simplifies order management, and personalizes messaging. 

You should use a text-to-buy campaign when you want to streamline the purchasing process for your customers, boost conversion rates, and personalize your marketing efforts. It's particularly effective for time-sensitive promotions, product drops, engaging with repeat customers, and leveraging impulse buying.

This method is suitable for e-commerce businesses looking to simplify transactions and integrate with platforms like Shopify and BigCommerce. It's also useful for creator brands aiming to monetize their audience more effectively through direct, convenient communication.

Setup includes selecting a product, setting prices, managing inventory, defining shipping rules, crafting the message, and configuring purchase instructions. Post-purchase options like receipt emails and follow-up offers can also be included. If the product sells out, businesses can send an out-of-stock message or offer an alternative product.


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