Knowledge Center

MailChimp Integration

July 2, 2024

Table of contents


Integration Setup

  • Access the integration through account settings in AudienceTap.
  • Click the integration button and log in to MailChimp.
  • Authorize the connection between AudienceTap and MailChimp.

Integration Features

  • Once connected, the "Sync to MailChimp" step is unlocked in the message flow automation actions.
  • Set up a message flow to capture an email address.
  • Choose a MailChimp list and optional tags for syncing emails.
  • Sync additional information like first name and last name if available in the MailChimp list.
  • Custom fields (e.g., gender, phone number) must be enabled on the MailChimp side to sync.

Data Syncing

  • The integration allows for a one-way sync from AudienceTap to MailChimp.
  • Email addresses and other selected data fields are pushed to MailChimp lists.
  • Tags can be added to subscribers during the sync process to understand if they came from AudienceTap.

Usage Context

  • This integration is primarily used for creator lead capture and automation flows.
  • It does not support MailChimp segmentation or bidirectional data flow.
  • One way sync for data capture
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