MailChimp Integration

Integration Setup

• Access the integration through account settings in AudienceTap.
• Click the integration button and log in to MailChimp.
• Authorize the connection between AudienceTap and MailChimp.

Integration Features

• Once connected, the "Sync to MailChimp" step is unlocked in the message flow automation actions.
• Set up a message flow to capture an email address.
• Choose a MailChimp list and optional tags for syncing emails.
• Sync additional information like first name and last name if available in the MailChimp list.
• Custom fields (e.g., gender, phone number) must be enabled on the MailChimp side to sync.

Data Syncing

• The integration allows for a one-way sync from AudienceTap to MailChimp.
• Email addresses and other selected data fields are pushed to MailChimp lists.
• Tags can be added to subscribers during the sync process to understand if they came from AudienceTap.

Usage Context

• This integration is primarily used for creator lead capture and automation flows.
• It does not support MailChimp segmentation or bidirectional data flow.
• One way sync for data capture