Klaviyo Integration
Last updated February 14, 2026
Key Features
Data Matching and Profile Updates
- Data Matching : AudienceTap can match data with existing Klaviyo profiles. For instance, AudienceTap might have a phone number while Klaviyo has an email address. Profiles will only be updated if sufficient data is available to match existing profiles.
- Profile Updates : New profiles are not created in this version. The integration only updates existing Klaviyo profiles.
Custom Properties
AudienceTap Specific Properties: Custom properties added to Klaviyo profiles include signup source, total order counts, total revenue generated, contact status, and subscription status. These properties are dynamic and update as interactions occur.
- Signup Source : This remains static after the initial assignment.
- Order Counts and Revenue : These will update as new orders are made.
- Subscription Status : Flags if the contact is currently subscribed or unsubscribed.
Event Data
Event Tracking: Various AudienceTap specific events are pushed to Klaviyo. This includes:
- Short Link Clicks : When a user clicks on a short link controlled by AudienceTap.
- Order Placement and Product Ordering : Differentiates between order summaries and individual product details.
- QR Code/Direct Link Interactions : Flags interactions with QR codes or direct links.
- Text Word Replies : Tracks when a subscriber replies to a text word.
- Online Forms and Pop-ups : Captures interactions with online forms and pop-ups.
- Subscription Events : Tracks subscription and unsubscription events.
- Campaign Events : Records sent campaigns, including campaign details like ID, product name, SKU, price, etc.
Creating Segments
Segment Creation: Merchants can create segments in Klaviyo based on AudienceTap data. This allows targeting specific user groups based on their interactions and profile properties.
- Example: Creating a segment of users who have ordered a specific product in the last 30 days or those who have scanned a particular QR code.
Targeting Campaigns
- Custom Properties in Campaigns : Merchants can use the custom properties to target their campaigns more effectively. For example, sending emails to users who have spent over a certain amount or are currently subscribed.
- Event-Based Targeting : Utilize events such as product orders, QR code interactions, and campaign engagements to refine targeting criteria.